Crom Salvatera is a Sydney-based digital and AI marketing strategist. He works with founders, agencies and marketing teams on SEO, GEO and AI-enabled growth, helping organisations stay visible, relevant and commercially effective as artificial intelligence changes search, marketing and customer decisions.

Crom has 22 years in marketing and 14 years in digital, working across more than 500 advertising and marketing accounts.

Talk to Crom

What Crom Does

Crom helps businesses get found, understood and chosen across Google search and AI tools such as ChatGPT, Gemini and Perplexity. His work combines senior marketing strategy with hands-on search and AI expertise.

Career Highlights

Head of Digital Marketing, SEO, GEO and AI-Enabled Growth (2024 to Present)

Leads SEO and GEO programs using the TLC Method, advises founders and leadership teams on positioning and practical AI adoption, and teaches marketing strategy, copywriting, paid social and SEO.

Digital Marketing Director and Consultant (2020 to Present)

Leads marketing, brand and growth strategy for small and medium businesses across education, property, health, financial services, consumer goods and professional services.

Marketing Director, Multinational Digital Marketing Group (2018 to 2020)

Directed marketing across Australia, the United States, Singapore, New Zealand, Hong Kong and Dubai. Contributed to 137% revenue growth in 12 months as the business grew from 25 to 136 people.

Global Performance Marketing Manager, Crimson Education (2016 to 2018)

Led international acquisition across 19 countries and 50 cities. Generated 32,940 leads, built a content funnel of 45,000 to 60,000 monthly visits and around 350 marketing-qualified leads a month.

Marketing and Communications Manager, University of Sydney School of Languages and Cultures (2015 to 2016)

Managed digital strategy, social media, SEO, content and analytics for the school.

Consumer Marketing Manager, Australia and New Zealand, LEGO Group (2009 to 2014)

Managed LEGO.com content and ecommerce for the region, LEGO Club Magazine and regional consumer marketing.

Product and Brand Manager, Asia Pacific, Hasbro and Wizards of the Coast (2004 to 2008)

Managed a $4.3 million Asia Pacific portfolio including Magic: The Gathering, Dungeons & Dragons, Transformers and Star Wars, and events attracting up to 15,000 participants a year.

Results From Crom’s SEO Work

  • Global travel search platform: organic traffic up 341% and top-3 rankings across Australian destinations.
  • APAC professional association: organic sales up 74% and event and resource purchases up 86%.
  • Family-run ecommerce brand: $39,222 in organic search revenue within 8 months.

The TLC Method

The TLC Method is Crom’s framework for SEO, AEO and GEO. It simplifies search visibility into three areas: Tech, Links and Content.

Tech covers crawlability, indexing, speed, security and structured data. Links covers internal linking, backlinks, brand mentions and entity authority. Content covers search intent, question research and answer-ready pages for both people and AI systems.

The New Internet

The New Internet is Crom’s video series on how AI is changing the way customers find, compare and choose businesses. It covers agentic search, how AI understands a business, AI-led ecommerce, YouTube as an answer engine and AI-first marketing.

Credentials

  • Master Practitioner in Neuro-Linguistic Programming
  • Associate Degree in Business, Marketing (TAFE)
  • Diploma in Business, Advertising (TAFE)
  • Google Ads Search Certification

Find Crom Online

Work With Crom

For businesses that want to be found, understood and chosen as AI changes search, the best first step is an AI Marketing Audit.

Talk to Crom