How Australian Retailers Can Win this Christmas Deck the Halls with Facebook Ads Christmas is a time for giving, but for Australian retailers, it’s also a time for winning. At the tail end of spring and the start of summer, […]
Black Friday in Australia Black Friday in Australia has transformed into a significant retail event that mirrors its American counterpart, marking a pivotal shopping day that offers deep discounts across various sectors, from electronics to fashion. Scheduled on the fourth […]
How Brand Archetypes Sprout from Storytelling Standing out in today’s crowded marketplace can feel like trying to climb Mount Everest in thongs (flip flops). But imagine having a secret weapon—a storytelling superpower—that makes your brand resonate on a deeply primal […]
The Evolution of Facebook Ads In digital marketing, the Evolution of Facebook Ads has emerged as an undeniable powerhouse, revolutionising the way businesses connect with their target audience. With its unparalleled reach and sophisticated targeting capabilities, Facebook Ads has become […]
20 Ideas To Boost E-Commerce This Spring? Seasonal Landing Page: Create a ‘Spring Essentials’ landing page highlighting season-specific products. Seasonal Discounts: Offer limited-time spring sales or coupon codes. Email Campaign: Send out a spring-themed newsletter highlighting new products, offers, or […]
Marketing Principles That Work I’ve been practising marketing now for more than two decades. I’ve read many books, applied many theoretical marketing principles, stolen many successful ideas, and generated millions of dollars in revenue for my clients and employers. In […]
Social Media Marketing Strategy Social Media Marketing: A Consultant’s Insight Trying to understand social media marketing? You’ve landed at the right spot. If you want your business or your role to flourish, then a precise social media marketing strategy isn’t […]
The Power of Scarcity On The Human Mind In my two decades navigating the intricate world of marketing and diving deep into consumer psychology, I’ve recognised a few principles as potent as scarcity. At its core, this principle speaks to […]
How to Create a Successful Social Media Strategy After more than a decade (40,200+ hours) of doing digital marketing and social media full-time, here’s a simplified version of how to create a successful and effective social media strategy: Choose and […]
Use Hooks In LinkedIn Ads to Increase Ad Clicks by 200% Back in 2017, I was struggling to get people to click on my LinkedIn ads, let alone convert. I would write long, boring descriptions that lacked hooks. No one […]
