Why Generative Engine Optimisation (GEO) Only Works If SEO Is Strong Generative Engine Optimisation is getting plenty of attention lately. You’ve probably noticed shifts in your analytics: impressions going up, clicks sliding down. That’s AI platforms like Google AI Overviews

AI Marketing Automation: How AI Productivity Tools Improve Efficiency and Save Time AI marketing automation has become the silent partner behind modern campaigns. If you’ve been in marketing for a while, you’ve probably noticed patterns emerging. Sometimes your work feels

SEO for the AI-First Search: How to Be Found, Cited, and Not Replaced AI-first search is the new buzzword, and it’s the new operating system of the internet. You’ve probably noticed the shift. Search results are starting to feel pre-written.

Looking to master the marketplace and take control of your online selling strategy? At Crom Salvatera, we help entrepreneurs, business owners, and everyday Australians unlock the true power of marketplaces like Facebook Marketplace, eBay Australia, Gumtree, and more. Whether you're selling locally in Sydney, Melbourne, Perth, or Brisbane, understanding how to position yourself within a digital marketplace is the key to visibility, trust, and growth.

Our proven strategies are built on over 20 years of digital marketing, SEO, and platform optimisation experience. From product listings to geo-targeted visibility, we teach you how to stand out in a crowded buy-and-sell marketplace—and turn every click into revenue. You’ll learn how marketplace algorithms work, how to avoid scams, and how to use these platforms to create consistent, profitable sales without paid ads.

Based in Australia and deeply familiar with how Aussies buy, sell, and search, we’re your go-to team for navigating the modern online marketplace with confidence. Whether you're selling products, services, or even ideas, Crom Salvatera helps you transform platforms into pipelines.

Looking to grow your presence on Facebook Marketplace or dominate local search in your city? Reach out today and get expert help that’s tactical, trusted, and tailored to succeed in Australia’s most competitive marketplaces.

Looking to turn Facebook Marketplace into a consistent source of income? Crom Salvatera’s strategic guide reveals the repeatable structure behind successful local selling. With over 22 years in digital marketing and full-stack strategy, Crom shows you how to build trust, attract the right buyers, and sell more—without guesswork or overwhelm.

Whether you're based in Sydney’s North Shore, regional Victoria, or anywhere in between, this framework helps you create listings that convert. Learn how to optimise your titles, photos, descriptions, and response flow so your Marketplace profile stands out and earns attention. Understand buyer behaviour, avoid common mistakes, and negotiate without friction.

This article is more than a quick tip list—it’s a structured method to simplify your process and scale what works. Ideal for anyone flipping items, starting a side hustle, or decluttering with purpose.

Crom Salvatera is a trusted consultant and mentor who helps business owners and marketers build structured systems across platforms—including Facebook Marketplace. Read the full guide and start selling smarter today at cromsalvatera.com.au.

If your brand is great but no one’s noticing, it’s not a performance issue—it’s an awareness problem. That’s where Google Ads Awareness becomes essential. This article by Crom Salvatera breaks down how to use awareness ads not just to be seen, but to be remembered.

You’ll learn why traditional Google Search campaigns aren’t enough at the top of the funnel—and how YouTube and Display campaigns can build early trust and brand familiarity. Whether you're an agency, SaaS founder, consultant, or growth-minded entrepreneur, understanding Google Ads Awareness gives you a competitive edge.

This guide walks you through how to craft a message that resonates, target audiences who don’t know you yet, and design creative that leaves a lasting impression. If you've ever felt overlooked in the market despite having a great offer, this is your first strategic step to fix it.

Brought to you by Crom Salvatera, a structured digital marketing mentor helping brands move from obscurity to authority using sustainable, evidence-based systems.

Discover how to apply Google Ads Awareness strategies that actually work. Your visibility shouldn’t be an afterthought—it should be your advantage. Read the full strategy guide today at cromsalvatera.com.au.

Ever felt unstoppable—where work flows effortlessly, ideas connect seamlessly, and time disappears? That’s Flow State, the ultimate high-performance mindset that separates struggling entrepreneurs from elite executors.

In this article, Crom Salvatera breaks down the science of Flow State, revealing how to eliminate distractions, structure deep work, and optimise execution to unlock effortless productivity. Whether you’re scaling a business, managing digital marketing campaigns, or automating workflows, flow accelerates decision-making, creativity, and efficiency—turning resistance into rapid progress.

Discover the 4 Fs of Flow, the 9 components that make execution effortless, and actionable strategies to trigger flow on demand. Learn how to align skill with challenge, build a pre-flow ritual, and leverage focus techniques that top performers, elite marketers, and business leaders use daily.

When you master Flow State, work stops feeling like a battle and becomes a predictable system for business growth and peak performance. Are you ready to unlock effortless execution and unstoppable momentum? Read more.

Google Search is losing its dominance, and businesses stuck in the old SEO game are falling behind. Crom Salvatera, a leading digital marketing consultant, reveals how to thrive with Search Everywhere Optimisation (SEO 2.0)—ensuring visibility across Google Search, ChatGPT, Amazon, and beyond. Adapt now or risk being invisible in the future of search.

Ray Ban Smart Glasses: A Buyer’s Journey & The Digital Marketing That Could Have Sealed the Deal The Search for the Right Glasses Turned Into a Marketing Case Study Black Friday at Macquarie Centre, Sydney—the perfect time to upgrade my

ChatGPT said: AI and Efficiency alone won’t drive success—Productivity, Effectiveness, and Impact will. I’ve spent years mastering AI to scale smarter, not lazier. While others automate blindly, I refine, optimise, and dominate. If you want to control AI instead of being controlled by it, it’s time to rethink your strategy. I’m Crom Salvatera—let’s make AI work for you.