How I Became an SEO Agency Without Even Realising It SEO agency work wasn’t something I initially set out to do. As a digital marketer, my focus was on paid ads like Meta Ads and Google Ads. However, I quickly

How to Name Your Business: A Comprehensive Guide to Business Name Search Business name search can feel like searching for a needle in a haystack, especially when you want your name to stand out in a crowded market. But here’s

Do We Still Need Business Cards in the Digital Age? Business cards have been a staple in professional networking for as long as I can remember. They’ve always been a quick and easy way to share contact details and make

Search Google or Type a URL: Understanding Google Search to Boost Your Business When you’re prompted to “search Google or type a URL,” you have two straightforward but powerful options for navigating the internet. Choosing to use Google’s search bar

Understanding EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness in SEO Before Google introduced EEAT, SEO was a different game. We used to rely on keyword stuffing and quick hacks to climb the rankings, often at the expense of content quality. But

Fear-Based Marketing: A Double-Edged Sword Fear-based marketing has become a go-to strategy for many brands. By tapping into primal emotions like fear and anger, these tactics can quickly capture attention and drive immediate action. But while they can be effective,

Copywriting Course Module 2: Understanding the Brand Understand the Brand Story Understanding a brand’s history is crucial in building a strong foundation for your copywriting. The founding story of a brand highlights its origins, key milestones, and significant events that

Module 4 – Content Optimisation The Cornerstone of SEO Content optimisation involves making your content as effective as possible for both search engines and users. It includes identifying and incorporating relevant keywords, structuring content for readability, and ensuring high quality

SEO Module 3: SEO Link Building Link building is a cornerstone of effective SEO, vital for improving your website’s authority and ranking in search engines. This module will cover various strategies to build high-quality backlinks, analyse their impact, and integrate

Understanding the Repetition Effect How Repetition Shapes Perception and Belief The repetition effect is a fascinating phenomenon where repeated messages start to seem more believable. Also known as the illusory truth effect or the illusion of truth, this cognitive bias