Understand Owned Media, Paid Media, and Earned Media and Control Your Brand Owned media, paid media, and earned media are the foundation of any effective digital marketing strategy. Each type provides unique insight into how your customers discover, engage with,

The Power of Stories: How Narratives Shape Our Lives and Inspire Change Stories have an incredible power to shape our lives and inspire change. From ancient myths to modern films and books, narratives have always been at the core of

How I Became an SEO Agency Without Even Realising It SEO agency work wasn’t something I initially set out to do. As a digital marketer, my focus was on paid ads like Meta Ads and Google Ads. However, I quickly

How to Name Your Business: A Comprehensive Guide to Business Name Search Business name search can feel like searching for a needle in a haystack, especially when you want your name to stand out in a crowded market. But here’s

Do We Still Need Business Cards in the Digital Age? Business cards have been a staple in professional networking for as long as I can remember. They’ve always been a quick and easy way to share contact details and make

Search Google or Type a URL: Understanding Google Search to Boost Your Business When you’re prompted to “search Google or type a URL,” you have two straightforward but powerful options for navigating the internet. Choosing to use Google’s search bar

Understanding EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness in SEO Before Google introduced EEAT, SEO was a different game. We used to rely on keyword stuffing and quick hacks to climb the rankings, often at the expense of content quality. But

Fear-Based Marketing: A Double-Edged Sword Fear-based marketing has become a go-to strategy for many brands. By tapping into primal emotions like fear and anger, these tactics can quickly capture attention and drive immediate action. But while they can be effective,

Copywriting Course Module 2: Understanding the Brand Understand the Brand Story Understanding a brand’s history is crucial in building a strong foundation for your copywriting. The founding story of a brand highlights its origins, key milestones, and significant events that

Module 4 – Content Optimisation The Cornerstone of SEO Content optimisation involves making your content as effective as possible for both search engines and users. It includes identifying and incorporating relevant keywords, structuring content for readability, and ensuring high quality