• customisation, customisation in marketing, customised mercedez benz

    Customisation of Marketing

    Leveraging Customisation for Competitive Advantage The digital landscape moves very fast, and the concept of customisation has emerged as a cornerstone for businesses aiming to thrive. As a marketer of more than two decades, I have witnessed firsthand the transformative […]

  • personalisation, personalised, marketing

    Personalisation in Marketing

    Understanding Personalisation Personalisation is the essence of crafting a “just for you” atmosphere through the products, services, or experiences a company provides. It’s about leveraging insights from your interactions—your past purchases, clicks, and preferences—to deliver a message that resonates: “Hey, […]

  • Advertising Trends, Crom Salvatera, Social Media Consultant, Freelancer,

    Facebook Advertising Trends

    Trends in Facebook Advertising: What’s new in 2024? The year 2024 is set to be a landmark period in the evolution of Facebook advertising, aligning with the latest advertising trends that are reshaping the digital marketing landscape. We’ll be navigating […]

  • Facebook Ads, Christmas Marketing, Crom Salvatera

    How to Do Christmas Marketing in Australia

    How Australian Retailers Can Win this Christmas Deck the Halls with Facebook Ads Christmas is a time for giving, but for Australian retailers, it’s also a time for winning. At the tail end of spring and the start of summer, […]

  • Brand Archetypes, Archetypes, Archetype, crom salvatera, social media consultant, paid media, marketing, brand, brand persona,The Explorer, Adventurous, Independent, Pioneering, Bold, The Outlaw, Rebellious, Disruptive, Liberating, Freedom Unconventional, The Magician, Transformative, Visionary, Mystical, Enchanting, Dreamy, The Hero, Brave, Bold, Honourable, Strong, Determined, The Lover, Passionate, Sensual, Intimate, Romantic, Luxurious, The Jester, Fun, Humorous, Joyful, Playful, Witty, The Everyman, Relatable, Down-to-Earth, Friendly, Genuine, Supportive, The Caregiver, Nurturing, Protective, Generous, Compassionate, Helpful, The Ruler, Authoritative, Influential, Commanding, Refined, Powerful, The Creator, Innovative, Imaginative, Artistic, Inventive, Creative

    What Are Brand Archetypes and Why Do They Matter?

    How Brand Archetypes Sprout from Storytelling Standing out in today’s crowded marketplace can feel like trying to climb Mount Everest in thongs (flip flops). But imagine having a secret weapon—a storytelling superpower—that makes your brand resonate on a deeply primal […]

  • evolution, facebook ads, Crom Salvatera, Social Media Consultant, Freelancer, Influencer

    The Evolution of Facebook Ads

    The Evolution of Facebook Ads In digital marketing, the Evolution of Facebook Ads has emerged as an undeniable powerhouse, revolutionising the way businesses connect with their target audience. With its unparalleled reach and sophisticated targeting capabilities, Facebook Ads has become […]

  • Ecommerce, Spring, facebook ads, marketing

    Want 20 Ideas To Boost E-Commerce This Spring?

    20 Ideas To Boost E-Commerce This Spring? Seasonal Landing Page: Create a ‘Spring Essentials’ landing page highlighting season-specific products. Seasonal Discounts: Offer limited-time spring sales or coupon codes. Email Campaign: Send out a spring-themed newsletter highlighting new products, offers, or […]

  • Seven Principles of Marketing, Seven, Principles of Marketing, Principles

    Marketing Principles That Can Get You Promoted

    Marketing Principles That Work I’ve been practising marketing now for more than two decades. I’ve read many books, applied many theoretical marketing principles, stolen many successful ideas, and generated millions of dollars in revenue for my clients and employers. In […]

  • Scarcity, Advertising, facebook ads, linkedin ads

    The Power of Scarcity On The Human Mind

    The Power of Scarcity On The Human Mind In my two decades navigating the intricate world of marketing and diving deep into consumer psychology, I’ve recognised a few principles as potent as scarcity. At its core, this principle speaks to […]

  • Social Media Strategy, LinkedIn Ads, Facebook ads

    How to Create a Successful Social Media Strategy

    How to Create a Successful Social Media Strategy After more than a decade (40,200+ hours) of doing digital marketing and social media full-time, here’s a simplified version of how to create a successful and effective social media strategy: Choose and […]