• Human Needs, 8 Human Needs that Sell

    The 8 Human Needs That Sell

    The 8 Human Needs That Sell “When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising […]

  • Universal Music, Universal Music Group, TikTok, Music Marketing

    Universal Music VS TikTok: The Licensing Duel We Must Have

    Universal Music VS TikTok: The Licensing Duel We Must Have If you haven’t heard already, Universal Music and TikTok are having a bit of a tif and it rocking the music marketing world. A Quick Rundown Let’s dive into a […]

  • Make Art Not Content, The Artist Prince, Prince, Content Creation Strategy, Crom Salvatera, Social Media, Music Marketing, Quality and Quantity In Content

    Make Art Not War

    Make Art Not Just Content An Analysis of The Artist Known As Prince I want to share a philosophy that has significantly shaped my approach to music creation and marketing—a mantra that resonates deeply with the ethos of one of […]

  • music marketing, music, music digital marketing, crom salvatera

    Music Marketing: How To Market Music In The Digital Age

    The Comprehensive Guide to Music Marketing In the world of music, where the melody of success is as elusive as it is enchanting, my journey through the labyrinth of marketing has been both profound and transformative. With over two decades […]