How to Use “Google Trends” for Business and Marketing Google Trends is a powerful tool that allows business owners and marketers like you and me to analyse the popularity of search queries over time. By examining data from Google Search, […]
The Power of Stories: How Narratives Shape Our Lives and Inspire Change Stories have an incredible power to shape our lives and inspire change. From ancient myths to modern films and books, narratives have always been at the core of […]
Fear-Based Marketing: A Double-Edged Sword Fear-based marketing has become a go-to strategy for many brands. By tapping into primal emotions like fear and anger, these tactics can quickly capture attention and drive immediate action. But while they can be effective, […]
Keyword Research 101: From Beginner to Expert in No Time Module 5: Keyword Research 101 Keyword research is the cornerstone of any successful SEO strategy. It involves identifying and analysing the terms people use when searching for information, products, or […]
Copywriting Course Module 2: Understanding the Brand Understand the Brand Story Understanding a brand’s history is crucial in building a strong foundation for your copywriting. The founding story of a brand highlights its origins, key milestones, and significant events that […]
Hermes Marketing Strategy and Campaigns I remember the day vividly when my wife expressed her desire for a Hermes Birkin bag. As I looked at the price tag, my thoughts wandered to upgrading my car or finally putting in a […]
Political Marketing: Winning Votes with Digital Campaigns Political Marketing Plan for a Congressional Campaign in the Philippines Political marketing is the strategic approach used to promote political candidates, parties, and ideas to the electorate. It combines traditional marketing techniques with […]
Stop Rambling and Start Engaging Rambling can dilute your message and disengage your audience, making it crucial to communicate concisely and purposefully. As a business leader, marketer, or agency founder, effective communication is paramount. Let’s explore the types of rambling, […]
Understanding the Repetition Effect How Repetition Shapes Perception and Belief The repetition effect is a fascinating phenomenon where repeated messages start to seem more believable. Also known as the illusory truth effect or the illusion of truth, this cognitive bias […]
What is a Copywriter? Ever wondered what leads a copywriter down the path to a career in copywriting? I’ve got a confession to make that might surprise you. 😅 It’s not always about catchy slogans, compelling emails, or a passion […]
