Google Shopping: The Ultimate Guide for Australian Businesses Google Shopping, formerly known as Product Listing Ads, is a powerful platform that allows Australian businesses to promote their products directly within Google’s search results. It operates through visual listings, featuring images, […]
SEO Services Sydney: Helping Your Business Be Found, Chosen, and Trusted SEO services in Sydney can mean the difference between being overlooked and being the go-to choice for your customers. You’ve invested in your business—whether it’s a boutique, consultancy, or […]
How to Use “Google Trends” for Business and Marketing Trends. trends, trends, trends, trends. Sounds like a marketer or business owner looking for the next BIG thing right? But no, Google Trends is not just a trendy thing to know, […]
How to Lock Facebook Profile: A Guide for Marketers As a digital marketer specialising in social media marketing and paid social, I quickly realised the need to separate my personal social media from my professional Facebook presence. Maintaining privacy while […]
Understand Owned Media, Paid Media, and Earned Media and Control Your Brand Owned media, paid media, and earned media are the foundation of any effective digital marketing strategy. Each type provides unique insight into how your customers discover, engage with, […]
The Power of Stories: How Narratives Shape Our Lives and Inspire Change Stories have an incredible power to shape our lives and inspire change. From ancient myths to modern films and books, narratives have always been at the core of […]
How I Became an SEO Agency Without Even Realising It SEO agency work wasn’t something I initially set out to do. As a digital marketer, my focus was on paid ads like Meta Ads and Google Ads. However, I quickly […]
How to Name Your Business: A Comprehensive Guide to Business Name Search Business name search can feel like searching for a needle in a haystack, especially when you want your name to stand out in a crowded market. But here’s […]
Do We Still Need Business Cards in the Digital Age? Business cards have been a staple in professional networking for as long as I can remember. They’ve always been a quick and easy way to share contact details and make […]
Search Google or Type a URL: Understanding Google Search to Boost Your Business When you’re prompted to “search Google or type a URL,” you have two straightforward but powerful options for navigating the internet. Choosing to use Google’s search bar […]