How to Lock Facebook Profile: A Guide for Marketers As a digital marketer specialising in social media marketing and paid social, I quickly realised the need to separate my personal social media from my professional Facebook presence. Maintaining privacy while […]
How to Use “Google Trends” for Business and Marketing Google Trends is a powerful tool that allows business owners and marketers like you and me to analyse the popularity of search queries over time. By examining data from Google Search, […]
The Power of Stories: How Narratives Shape Our Lives and Inspire Change Stories have an incredible power to shape our lives and inspire change. From ancient myths to modern films and books, narratives have always been at the core of […]
How I Became an SEO Agency Without Even Realising It SEO agency work wasn’t something I initially set out to do. As a digital marketer, my focus was on paid ads like Meta Ads and Google Ads. However, I quickly […]
How to Name Your Business: A Comprehensive Guide to Business Name Search Business name search can feel like searching for a needle in a haystack, especially when you want your name to stand out in a crowded market. But here’s […]
Do We Still Need Business Cards in the Digital Age? Business cards have been a staple in professional networking for as long as I can remember. They’ve always been a quick and easy way to share contact details and make […]
Search Google or Type a URL: Understanding Google Search to Boost Your Business When you’re prompted to “search Google or type a URL,” you have two straightforward but powerful options for navigating the internet. Choosing to use Google’s search bar […]
Understanding EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness in SEO Before Google introduced EEAT, SEO was a different game. We used to rely on keyword stuffing and quick hacks to climb the rankings, often at the expense of content quality. But […]
Fear-Based Marketing: A Double-Edged Sword Fear-based marketing has become a go-to strategy for many brands. By tapping into primal emotions like fear and anger, these tactics can quickly capture attention and drive immediate action. But while they can be effective, […]
Basic Facebook Essentials: 14 Steps to Kickstart Your Business What is Basic Facebook for Businesses? A basic Facebook setup is essential for businesses looking to establish an online presence. Whether you’re a small startup or an established company, starting with […]
