Mastering the Game: A Deep Dive into Oakley’s Digital Marketing Strategies Let’s explore Oakley, Inc., a trailblazer in the world of eyewear and sports accessories. Founded in 1975 by James Jannard, Oakley started with an initial investment of just $300 […]
The 9 Learned Human Wants In digital marketing, the concept of ‘learned human wants’ stands out as a force driving consumer behaviour. Unlike basic needs essential for survival, these wants are shaped by our experiences and societal interactions, influencing every […]
Creating Impactful Ad Visuals in Today’s Marketing Landscape In marketing, I see ad visuals as the frontline of communication strategies, acting as the bridge between a brand and its audience. With the digital space overflowing with content, the right ad […]
SEO Training Course: The TLC Method Introduction to SEO Overview of SEO Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It plays a fundamental role […]
The Power of the Facebook Ad Library The Facebook Ad Library lets you see all the ads running on Facebook, Instagram, and Messenger worldwide. This is super helpful for businesses and marketers who want to understand advertising trends and get […]
The 8 Human Needs That Sell “When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising […]
Universal Music VS TikTok: The Licensing Duel We Must Have If you haven’t heard already, Universal Music and TikTok are having a bit of a tif and it rocking the music marketing world. A Quick Rundown Let’s dive into a […]
How a Social Media Marketing Agency Can Transform Your Brand In the digital world, staying ahead of the competition requires expertise, creativity, and a strategic approach. This is where a social media marketing agency comes in. Having worked with some […]
How I Create Show-Stopping Video Ads: My ABCDs Method Video ads are crucial in Facebook and Instagram Ads (Meta Ads) because they offer a dynamic and immersive way to engage audiences on two of the world’s most popular social media […]
Reed Gift Fairs & Life Instyle Sydney Speaker I’m excited to announce that I’ve been invited to speak at the Reed Gift Fairs & Life Instyle Sydney 2024 at the International Convention Centre Sydney (Darling Harbour) this weekend (Saturday and […]
