Use this Google Ads holiday checklist to verify conversion tracking, commercial values and brand-versus-generic reporting.
Ecommerce SEO Consultant: Fix the Buying Journey Before Buying More Traffic By Crom Salvatera | E-commerce An ecommerce SEO consultant should first fix the path from product discovery to order, because more traffic into a leaking journey only magnifies the
AI-Ready Product Pages: A Buying Decision Checklist for Ecommerce By Crom Salvatera | Ecommerce and Search Engine Optimisation AI-ready product pages help shoppers and search systems understand the buying decision from one accurate source. A shopper may discover a product
Generative engine optimisation (GEO) makes your content easy for ChatGPT, Claude, Gemini and Perplexity to find, trust and cite. How GEO works, the signals that matter and 5 steps to start.
Practical Facebook Marketplace tips for Australian sellers and small businesses: how listings get seen, 7 ways to sell faster, staying safe and following Facebook's commerce rules.
Is SEO dying? Google Search now includes AI Overviews and AI Mode. What has changed, what has not, and 5 ways businesses can stay visible in Google search.
ChatGPT said: AI and Efficiency alone won’t drive success—Productivity, Effectiveness, and Impact will. I’ve spent years mastering AI to scale smarter, not lazier. While others automate blindly, I refine, optimise, and dominate. If you want to control AI instead of being controlled by it, it’s time to rethink your strategy. I’m Crom Salvatera—let’s make AI work for you.
How Chatswood businesses can win more local customers online: local SEO, Google Business Profile, reviews, social ads and 6 practical steps from a nearby Macquarie Park marketer.
Prompt engineering is writing instructions that get reliable, useful output from AI tools. The 7 techniques marketers need, a reusable prompt structure and common mistakes to avoid.
Unlock the future of video creation with Sora, OpenAI’s innovative AI-powered tool. In this article, we delve into how Sora transforms content marketing, enhances SEO, and empowers content creators, marketers, and business owners. From text-to-video generation to photo animation and dynamic social media content, learn actionable strategies to elevate branding, create stunning visuals for TikTok, Instagram, and more, while staying ahead with AI-driven innovation. Whether you're optimising short-form videos or crafting impactful campaigns, discover how Sora integrates seamlessly into your workflow, making storytelling effortless. Ready to embrace the next evolution in video production? Dive in!
