Raise Your Digital Marketing Game
To put it simply, if your business doesn’t have a functional and effective digital marketing game, then you are simply leaving money on the table. If you want your brand and business to appear online and get results, then you need a good digital marketer.
The importance of digital marketing or online marketing has skyrocketed as Australians move more of their everyday activities online. Having the right team to capture the opportunities in this digital age is a must for all businesses.
Digital Marketing Jobs and Roles
Here are the different types of digital marketers:
✅ Digital Account Manager
✅ Digital Producer
✅ Visual Designer
✅ Digital Designer
✅ UI Designer
✅ UX Designer
✅ UX Architect
✅ Product Designer
✅ Social Media Manager
✅ Internal Communications
✅ Communications Advisor
✅ Communications Manager
✅ Marketing Coordinator
✅ Digital Marketing Specialist
✅ Marketing Manager
✅ Marketing Director
✅ Head of Marketing
Need help with digital marketing, then contact us and book your 1:1 consultation and let’s get you started.
Digital marketing is the process of promoting a product or service through digital channels, such as search engines, social media, email, and websites.
It is a way for businesses to reach their target audience through the use of technology.
Digital marketing is a broad term that encompasses various techniques and strategies. Here are some of the most popular forms of digital marketing and the role they play in the success of a brand and business.
Social Media Marketing and Advertising
Social Media Marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, Tik Tok, and Instagram. This can be done through creating and sharing content, as well as paid advertising.
Organic Social Professionals
Organic Social Professionals look after the day-to-day posting of the brand or business’s content on social media pages
Community Managers respond to messages and comments from the ‘community’ audience.
Paid Social or Performance Managers
Paid Social (Performance Managers) create Facebook, Instagram, or Linkedin ads and they also optimise them to deliver the best results. This is what I specialise in.
Content Marketing is the process of creating and sharing valuable content, such as blog posts, videos, and infographics, to attract and engage an audience. The goal of content marketing is to drive profitable customer action.
Search Engine Optimisation (SEO)
This is the process of optimising a website or page to rank higher in search engine results pages (SERPs). This can be done through the use of keywords, meta tags, and other techniques.
An SEO’s job is to help you get to the top positions of Google and Bing most strategically.
Pay-Per-Click (PPC) Advertising
PPC advertising is a form of advertising where businesses pay for each click on their ad. This can be done through platforms such as Google Ads and Bing Ads.
The PPC Consultant’s job is to create the keyword strategy, write ads, build the campaigns, and optimise the campaign. So your brand or business gets more leads and/or gets more sales.
Email Marketing is the process of sending promotional messages to a list of email subscribers. This can be done through the use of newsletters, promotional emails, and other types of messaging.
Influencer Marketing is a form of digital marketing where businesses partner with influential people in their industry to promote their products or services. This can be done through sponsored posts, product reviews, and other forms of content.
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