Keyword Research 101: From Beginner to Expert in No Time Module 5: Keyword Research 101 Keyword research is the cornerstone of any successful SEO strategy. It involves identifying and analysing the terms people use when searching for information, products, or […]
Case Study and Analysis of Louis Vuitton’s Marketing Strategy Alright, let’s dive right into something that’s been buzzing in our circles lately. I want to chat about a case that’s as intriguing as it is instructive: the Louis Vuitton Marketing […]
Module 4 – Content Optimisation The Cornerstone of SEO Content optimisation involves making your content as effective as possible for both search engines and users. It includes identifying and incorporating relevant keywords, structuring content for readability, and ensuring high quality […]
Hermes Marketing Strategy and Campaigns I remember the day vividly when my wife expressed her desire for a Hermes Birkin bag. As I looked at the price tag, my thoughts wandered to upgrading my car or finally putting in a […]
Understanding the Repetition Effect How Repetition Shapes Perception and Belief The repetition effect is a fascinating phenomenon where repeated messages start to seem more believable. Also known as the illusory truth effect or the illusion of truth, this cognitive bias […]
What is a Copywriter? Ever wondered what leads a copywriter down the path to a career in copywriting? I’ve got a confession to make that might surprise you. 😅 It’s not always about catchy slogans, compelling emails, or a passion […]
The 21 Foundational Principles of Consumer Psychology Did you know that 95% of purchasing decisions are made subconsciously? Consumer psychology reveals the hidden drivers behind why we choose one brand over another, making it a critical aspect of effective marketing. […]
The Sound of Copy Music Theories Applied to Copywriting The sound of copy can transform your text into a harmonious experience that captivates and retains your audience’s attention. The sound of copy ensures that every sentence flows smoothly into the […]
SEO TLC Method: Module 2 – Technical SEO Understanding Technical SEO Technical SEO is the foundation of any successful search engine optimisation strategy. It refers to the process of optimising the infrastructure of a website to ensure that search engines […]
Want A Travel Wallet That Can Help You Earn? The Concept of a Travel Wallet The ultimate “Travel Wallet” isn’t your typical accessory for carrying cash and cards; it represents a metaphorical collection of essential tools and knowledge crucial for […]
