• A Rising Problem With The Current Facebook Ads Agency Model In Facebook Ads Agencies, there’s a tempting path that many are drawn to—the promise of quick and easy solutions. As a Facebook Ads consultant, I’ve seen a trend that’s both […]

  • How I Create Show-Stopping Video Ads: My ABCDs Method Video ads are crucial in Facebook and Instagram Ads (Meta Ads) because they offer a dynamic and immersive way to engage audiences on two of the world’s most popular social media […]

  • Reed Gift Fairs & Life Instyle Sydney Speaker I’m excited to announce that I’ve been invited to speak at the Reed Gift Fairs & Life Instyle Sydney 2024 at the International Convention Centre Sydney (Darling Harbour) this weekend (Saturday and […]

  • Leveraging Customisation for Competitive Advantage The digital landscape moves very fast, and the concept of customisation has emerged as a cornerstone for businesses aiming to thrive. As a marketer of more than two decades, I have witnessed firsthand the transformative […]

  • Understanding Personalisation Personalisation is the essence of crafting a “just for you” atmosphere through the products, services, or experiences a company provides. It’s about leveraging insights from your interactions—your past purchases, clicks, and preferences—to deliver a message that resonates: “Hey, […]

  • Trends in Facebook Advertising: What’s new in 2024? The year 2024 is set to be a landmark period in the evolution of Facebook advertising, aligning with the latest advertising trends that are reshaping the digital marketing landscape. We’ll be navigating […]

  • How Australian Retailers Can Win this Christmas Deck the Halls with Facebook Ads Christmas is a time for giving, but for Australian retailers, it’s also a time for winning. At the tail end of spring and the start of summer, […]

  • Black Friday in Australia Black Friday in Australia has transformed into a significant retail event that mirrors its American counterpart, marking a pivotal shopping day that offers deep discounts across various sectors, from electronics to fashion. Scheduled on the fourth […]

  • How Brand Archetypes Sprout from Storytelling Standing out from the crowd in the bustling marketplace of brands can feel like scaling Mount Everest in thongs (flip flops). But what if there was a secret weapon, a storytelling superpower, that could […]

  • The Evolution of Facebook Ads In digital marketing, the Evolution of Facebook Ads has emerged as an undeniable powerhouse, revolutionising the way businesses connect with their target audience. With its unparalleled reach and sophisticated targeting capabilities, Facebook Ads has become […]