• The 21 Foundational Principles of Consumer Psychology Did you know that 95% of purchasing decisions are made subconsciously? Consumer psychology reveals the hidden drivers behind why we choose one brand over another, making it a critical aspect of effective marketing. […]

  • The Sound of Copy Music Theories Applied to Copywriting The sound of copy can transform your text into a harmonious experience that captivates and retains your audience’s attention. The sound of copy ensures that every sentence flows smoothly into the […]

  • Want A Travel Wallet That Can Help You Earn? The Concept of a Travel Wallet The ultimate “Travel Wallet” isn’t your typical accessory for carrying cash and cards; it represents a metaphorical collection of essential tools and knowledge crucial for […]

  • The 7 Emotive Language Triggers The Power of Emotive Language in Marketing Emotive language takes centre stage in marketing when it comes to capturing and retaining consumer attention, as it goes beyond merely presenting facts and features. To truly engage […]

  • Choosing A Good Social Media Consultant The power of social media is undeniable. It’s not just about being online; it’s about making a significant impact. And who better to guide you through this journey than a social media consultant? Selecting […]

  • The Top 10 Basic Copywriting Templates for Crafting Winning Campaigns In digital marketing, mastering copywriting templates is key to connecting with the fundamental aspects of human psychology. By aligning our strategies with The 8 Natural Human Needs, The 9 Learned […]

  • The 9 Learned Human Wants In digital marketing, the concept of ‘learned human wants’ stands out as a force driving consumer behaviour. Unlike basic needs essential for survival, these wants are shaped by our experiences and societal interactions, influencing every […]

  • The 8 Human Needs That Sell “When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising […]

  • Case Study and Analysis of Louis Vuitton’s Marketing Strategy Alright, let’s dive right into something that’s been buzzing in our circles lately. I want to chat about a case that’s as intriguing as it is instructive: the Louis Vuitton Marketing […]

  • A Rising Problem With The Current Facebook Ads Agency Model In Facebook Ads Agencies, there’s a tempting path that many are drawn to—the promise of quick and easy solutions. As a Facebook Ads consultant, I’ve seen a trend that’s both […]