• The Top 10 Basic Copywriting Templates for Crafting Winning Campaigns In digital marketing, mastering copywriting templates is key to connecting with the fundamental aspects of human psychology. By aligning our strategies with The 8 Natural Human Needs, The 9 Learned […]

  • The 9 Learned Human Wants In digital marketing, the concept of ‘learned human wants’ stands out as a force driving consumer behaviour. Unlike basic needs essential for survival, these wants are shaped by our experiences and societal interactions, influencing every […]

  • The Power of the Facebook Ad Library The Facebook Ad Library lets you see all the ads running on Facebook, Instagram, and Messenger worldwide. This is super helpful for businesses and marketers who want to understand advertising trends and get […]

  • The 8 Human Needs That Sell “When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising […]

  • How a Social Media Marketing Agency Can Transform Your Brand In the digital world, staying ahead of the competition requires expertise, creativity, and a strategic approach. This is where a social media marketing agency comes in.  Having worked with some […]

  • A Rising Problem With The Current Facebook Ads Agency Model In Facebook Ads Agencies, there’s a tempting path that many are drawn to—the promise of quick and easy solutions. As a Facebook Ads consultant, I’ve seen a trend that’s both […]

  • How I Create Show-Stopping Video Ads: My ABCDs Method Video ads are crucial in Facebook and Instagram Ads (Meta Ads) because they offer a dynamic and immersive way to engage audiences on two of the world’s most popular social media […]

  • Reed Gift Fairs & Life Instyle Sydney Speaker I’m excited to announce that I’ve been invited to speak at the Reed Gift Fairs & Life Instyle Sydney 2024 at the International Convention Centre Sydney (Darling Harbour) this weekend (Saturday and […]

  • The Comprehensive Guide to Music Marketing In the world of music, where the melody of success is as elusive as it is enchanting, my journey through the labyrinth of marketing has been both profound and transformative. With over two decades […]

  • Leveraging Customisation for Competitive Advantage The digital landscape moves very fast, and the concept of customisation has emerged as a cornerstone for businesses aiming to thrive. As a marketer of more than two decades, I have witnessed firsthand the transformative […]