YouTube Video: How to Perfectly Optimise for Maximum Views YouTube videos are a fantastic way to engage your audience, but many creators make common mistakes that hurt their channel’s growth. Here’s a guide on how to avoid 16 upload mistakes […]
How to Use “Google Trends” for Business and Marketing Google Trends is a powerful tool that allows business owners and marketers like you and me to analyse the popularity of search queries over time. By examining data from Google Search, […]
The Power of Stories: How Narratives Shape Our Lives and Inspire Change Stories have an incredible power to shape our lives and inspire change. From ancient myths to modern films and books, narratives have always been at the core of […]
How I Became an SEO Agency Without Even Realising It SEO agency work wasn’t something I initially set out to do. As a digital marketer, my focus was on paid ads like Meta Ads and Google Ads. However, I quickly […]
How to Name Your Business: A Comprehensive Guide to Business Name Search Business name search can feel like searching for a needle in a haystack, especially when you want your name to stand out in a crowded market. But here’s […]
Search Google or Type a URL: Understanding Google Search to Boost Your Business When you’re prompted to “search Google or type a URL,” you have two straightforward but powerful options for navigating the internet. Choosing to use Google’s search bar […]
Black Friday SEO Guide: Prepare Your E-Commerce Business Now Every year, Black Friday presents a golden opportunity for e-commerce businesses like yours to boost sales and increase customer engagement. What’s unique about Black Friday is that it is 100% online—traditionally, […]
Understanding EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness in SEO Before Google introduced EEAT, SEO was a different game. We used to rely on keyword stuffing and quick hacks to climb the rankings, often at the expense of content quality. But […]
Fear-Based Marketing: A Double-Edged Sword Fear-based marketing has become a go-to strategy for many brands. By tapping into primal emotions like fear and anger, these tactics can quickly capture attention and drive immediate action. But while they can be effective, […]
Keyword Research 101: From Beginner to Expert in No Time Module 5: Keyword Research 101 Keyword research is the cornerstone of any successful SEO strategy. It involves identifying and analysing the terms people use when searching for information, products, or […]