Explore the transformative journey of Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI) in this comprehensive guide. Dive into the evolution from Artificial Narrow Intelligence (ANI) to AGI, understanding how AI progresses from task-specific tools to adaptable, human-like systems. Discover how agentic AI bridges this gap, revolutionising digital marketing with autonomous systems that analyse, reason, and act in real time. From streamlining workflows to optimising campaigns, AI is reshaping industries, unlocking new possibilities for innovation, and redefining how we interact with technology. Join Crom Salvatera as he explores the intersection of AI, marketing, and business, providing insights into the ethical challenges, future potential, and practical applications of advanced AI systems.

Crom Salvatera, a leading digital marketing consultant and mentor, brings the potential of Google Gemini AI to life in this comprehensive guide. With his expertise in leveraging cutting-edge technologies, Crom showcases how Gemini seamlessly integrates across Google Workspace tools, transforming workflows and redefining efficiency. This article delves into how Gemini enhances productivity for businesses and professionals, from smarter search and personalised email automation to advanced ad optimisation and data-driven insights.

By breaking down Gemini's features, benefits, and real-world applications, Crom provides actionable strategies for marketers, creators, and entrepreneurs alike. Whether it’s streamlining repetitive tasks, crafting impactful campaigns, or using AI to personalise customer interactions, Crom illustrates how Gemini empowers users to work smarter and achieve transformational results. This article is a must-read for anyone looking to stay ahead in the rapidly evolving world of AI-powered productivity.

Is a Consultant What You Truly Need? Discover how partnering with a skilled consultant can be the key to standing out in today’s crowded online marketplace. A digital marketing consultant provides personalised strategies that drive measurable results, ensuring your business achieves sustainable growth. From SEO and social media marketing to paid advertising, each tailored approach is designed to meet your specific goals. Ready to see the impact of expert guidance? Dive in to explore the essential role of consulting in building a thriving business. Book your FREE 1:1 consultation today to unlock your brand’s full potential.

Ever wonder how top brands turn curious visitors into loyal customers? It all starts with mastering the 3 stages of the marketing funnel. In this article, we’ll break down how Awareness, Consideration, and Conversion work together to guide your audience from first glance to final commitment. Learn how to deliver the right message at the right time and watch your conversions soar.

Substack offers a unique space for creators at a crossroads, balancing professional expertise with personal passion. As a digital marketer and strategist, I’m well-versed in the rigours of SEO, social media, and content optimisation, but I’ve often felt the pull toward topics that extend beyond the technical—toward mindset, personal growth, and deeper engagement. Substack provides a platform where creators can connect directly with readers, cutting through algorithms and industry constraints. If, like me, you’re torn between delivering what clients expect and exploring what truly inspires you, Substack might be the alternative you need. Here’s how it stands out for Australians looking to bridge business and passion.

Marketing dog products, pet products, and dog food isn’t just about promoting products; it’s about understanding the motivations that drive dog owners to invest in items like dog beds, dog harnesses, and dog crates. Dog owners often see their pets as cherished family members, so they’re looking for products that ensure comfort, safety, and overall well-being. To create impactful marketing, it’s crucial to connect with these owners on both a practical and emotional level.

This guide is tailored for dog business owners, pet product entrepreneurs, and industry marketers, providing strategies to help you tap into the unique desires and needs of your customers. From promoting the benefits of premium dog grooming products for small breeds to highlighting the health advantages of organic dog treats for health, this article will walk you through a comprehensive approach to marketing in the competitive pet industry.

TikTok Shop Guide for Australian Brands: The Ultimate Guide for Brands and Creators TikTok is the only social media platform that has dared to challenge Facebook and Instagram and has succeeded. TikTok Shop merges engaging content with streamlined shopping, creating

Meet Gen Alpha: The AI Generation and The Future of Consumer Influence Notice how Generation Alpha aka Gen Alpha is quietly but powerfully influencing the market. Every generation reshapes the world with new customs, behaviours, and cultural shifts, leaving a

Leveraging the Google Local Guide Program in Your Digital Marketing Strategy The local guide program is Google’s initiative to ensure the accuracy and quality of business listings on Google Maps. It engages individuals to share their experiences by leaving reviews,

Google Hotels: Unlocking Visibility and Driving Bookings Brief Overview of Google Hotels Google Hotels is an integrated booking platform within Google Search and Maps, designed to help users quickly find, compare, and book accommodations. It offers travellers real-time availability, pricing,