How to Use “Google Trends” for Business and Marketing Google Trends is a powerful tool that allows business owners and marketers like you and me to analyse the popularity of search queries over time. By examining data from Google Search, […]
The Power of Stories: How Narratives Shape Our Lives and Inspire Change Stories have an incredible power to shape our lives and inspire change. From ancient myths to modern films and books, narratives have always been at the core of […]
How to Lock Facebook Profile: A Guide for Marketers As a digital marketer specialising in social media marketing and paid social, I quickly realised the need to separate my personal social media from my professional Facebook presence. Maintaining privacy while […]
Fear-Based Marketing: A Double-Edged Sword Fear-based marketing has become a go-to strategy for many brands. By tapping into primal emotions like fear and anger, these tactics can quickly capture attention and drive immediate action. But while they can be effective, […]
Embracing the Creator Economy The Creator Economy is transforming the way we work. This isn’t just a passing trend but a significant shift in the global job market. As technology advances, new opportunities arise, making content creation a viable and […]
Basic Facebook Essentials: 14 Steps to Kickstart Your Business What is Basic Facebook for Businesses? A basic Facebook setup is essential for businesses looking to establish an online presence. Whether you’re a small startup or an established company, starting with […]
Case Study and Analysis of Louis Vuitton’s Marketing Strategy Alright, let’s dive right into something that’s been buzzing in our circles lately. I want to chat about a case that’s as intriguing as it is instructive: the Louis Vuitton Marketing […]
LinkedIn Ad Library What is the LinkedIn Ad Library? The LinkedIn Ad Library is a publicly available database that showcases ads that have run on LinkedIn since June 1, 2023. This tool allows users to search for ads by advertiser […]
Copywriting Course Module 2: Understanding the Brand Understand the Brand Story Understanding a brand’s history is crucial in building a strong foundation for your copywriting. The founding story of a brand highlights its origins, key milestones, and significant events that […]
Hermes Marketing Strategy and Campaigns I remember the day vividly when my wife expressed her desire for a Hermes Birkin bag. As I looked at the price tag, my thoughts wandered to upgrading my car or finally putting in a […]
