Embracing the Creator Economy The Creator Economy is transforming the way we work. This isn’t just a passing trend but a significant shift in the global job market. As technology advances, new opportunities arise, making content creation a viable and […]
Basic Facebook Essentials: 14 Steps to Kickstart Your Business What is Basic Facebook for Businesses? A basic Facebook setup is essential for businesses looking to establish an online presence. Whether you’re a small startup or an established company, starting with […]
Case Study and Analysis of Louis Vuitton’s Marketing Strategy Alright, let’s dive right into something that’s been buzzing in our circles lately. I want to chat about a case that’s as intriguing as it is instructive: the Louis Vuitton Marketing […]
LinkedIn Ad Library What is the LinkedIn Ad Library? The LinkedIn Ad Library is a publicly available database that showcases ads that have run on LinkedIn since June 1, 2023. This tool allows users to search for ads by advertiser […]
Copywriting Course Module 2: Understanding the Brand Understand the Brand Story Understanding a brand’s history is crucial in building a strong foundation for your copywriting. The founding story of a brand highlights its origins, key milestones, and significant events that […]
Hermes Marketing Strategy and Campaigns I remember the day vividly when my wife expressed her desire for a Hermes Birkin bag. As I looked at the price tag, my thoughts wandered to upgrading my car or finally putting in a […]
Political Marketing: Winning Votes with Digital Campaigns Political Marketing Plan for a Congressional Campaign in the Philippines Political marketing is the strategic approach used to promote political candidates, parties, and ideas to the electorate. It combines traditional marketing techniques with […]
What is a Copywriter? Ever wondered what leads a copywriter down the path to a career in copywriting? I’ve got a confession to make that might surprise you. 😅 It’s not always about catchy slogans, compelling emails, or a passion […]
The 21 Foundational Principles of Consumer Psychology Did you know that 95% of purchasing decisions are made subconsciously? Consumer psychology reveals the hidden drivers behind why we choose one brand over another, making it a critical aspect of effective marketing. […]
The Sound of Copy Music Theories Applied to Copywriting The sound of copy can transform your text into a harmonious experience that captivates and retains your audience’s attention. The sound of copy ensures that every sentence flows smoothly into the […]
