The SEO, AEO and GEO retainer is Crom Salvatera’s ongoing program for businesses where being found, cited and recommended by Google and AI assistants is worth real revenue. It combines senior strategy with hands-on technical, content and authority work across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot.
Every retainer begins with a one-month Growth Kickstart covering a full audit, a strategy workshop and a 6-month roadmap.
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Who the SEO, AEO and GEO Retainer Is For
The retainer suits established businesses where one new client, patient, order stream or enterprise deal justifies serious investment in visibility. Typical fits include:
- Professional services firms such as law, accounting, finance, consulting and health practices
- Ecommerce brands with meaningful catalogues and organic revenue at stake
- SaaS and technology companies selling to businesses
- Multi-location and franchise brands competing across many suburbs or cities
- Agencies that need a senior SEO, AEO and GEO partner for their own clients
It works best for leadership teams that share data, approve changes quickly and treat search visibility as a revenue channel.
Who It Is Not Designed For
Businesses without the budget for an ongoing senior program will get better value from a one-off AI Marketing Audit and an internal team or freelancer implementing the roadmap.
The program is also a poor fit for buyers seeking guaranteed rankings or guaranteed AI mentions. No one controls what Google or an AI assistant shows, so the retainer commits to the work, the measurement and the reporting.
What the Retainer Covers
The retainer runs in two stages: a one-month Growth Kickstart that sets the foundations and roadmap, then ongoing monthly SEO, AEO and GEO management built on the TLC Method, Crom’s framework that simplifies search visibility into Tech, Links and Content.
Stage 1: SEO, AEO and GEO Growth Kickstart (Month 1)
- Full website SEO, AEO and GEO audit and review
- Current rankings, AI visibility, authority and competitor review
- Tracking, analytics and search performance assessment
- AI search discoverability and content structure review
- A recorded 60 to 90 minute strategy workshop covering onboarding, account setup, integrations and opportunity mapping
- Implementation roadmap covering technical priorities, content and keyword strategy, and authority building
- A 6-month SEO, AEO and GEO growth roadmap with priority actions and quick wins
Stage 2: Monthly SEO, AEO and GEO Management
Tech
- Technical SEO consultation and developer support
- Page speed audits and recommendations
- Crawlability and indexing for search engines and AI platforms
- Structured data and schema
Links
- Internal linking to strengthen site structure and revenue pages
- Backlinks and authority building
- Brand mentions, citations and entity optimisation for AI-generated answers
- Google Business Profile setup and optimisation
Content
- Keyword research, question-based search and content gap analysis
- Content optimisation for search and AI visibility
- FAQ and conversational content structured for answer extraction
- Two new optimised blog posts each month
AI Visibility Toolkit
- AI-driven visibility audit and competitor benchmarking across ChatGPT, Google AI Mode, Gemini and Perplexity
- Semrush AI toolkit set up and connected to reporting
- Ongoing competitor, sentiment and AI answer tracking
Reporting and Communication
- Direct communication channel for feedback and quick decisions
- Weekly updates and reporting
- Monthly work-in-progress meeting and insights across search and AI visibility
- Quarterly strategy sessions
What Gets Measured Every Month
| Measure | Source |
|---|---|
| AI share of voice across a fixed set of buyer questions | Monthly prompt benchmark in ChatGPT, Gemini, Perplexity and Google AI Mode |
| AI citations and cited pages | Bing Webmaster Tools AI Performance report |
| Non-brand clicks and impressions to revenue pages | Google Search Console |
| Branded search growth | Google Search Console and Google Trends |
| AI assistant referral traffic | GA4 AI Assistant channel |
| Leads, enquiries and revenue from organic and AI sources | GA4, CRM and call tracking |
Every report connects activity to these measures, with a short written analysis of what changed and why.
How the Engagement Works
Step 1: Fit Conversation
A short call confirms goals, markets, current visibility and whether the retainer is the right fit, or whether a standalone AI Marketing Audit makes more sense.
Step 2: Growth Kickstart
The first month delivers the audit, strategy workshop and 6-month roadmap, so every later month works from agreed priorities and a clear baseline.
Step 3: Monthly Management
Technical, authority and content work ships each month, with progress reviewed against the baseline in the monthly work-in-progress meeting and the quarterly strategy session.
Senior-Led, AI-Agent-Assisted Delivery
Crom Salvatera leads strategy and every client decision personally. Research, auditing, monitoring and first drafts are accelerated with AI agents, and every output is reviewed before it reaches a client or goes live.
This model delivers the output of a larger team with senior judgement on every piece of work, which is where the retainer’s value sits.
Why Crom Salvatera
Crom Salvatera is a Sydney-based digital and AI marketing strategist with 22 years in marketing, 14 in digital and more than 500 advertising and marketing accounts. His SEO programs have lifted organic traffic 341% for a global travel search platform and produced $39,222 in organic revenue in 8 months for a family-run ecommerce brand.
His own site shows the AI side of the method: Microsoft’s Bing Webmaster Tools recorded 14,800 AI citations of cromsalvatera.com.au in three months. Read the AI citations case study or learn more about Crom.
How Much Does an SEO, AEO and GEO Retainer Cost?
Pricing is scoped for each business. It depends on the number of markets, sites and locations, content volume, the level of digital PR, and how much implementation is handled directly.
The retainer is designed for businesses investing seriously in search and AI visibility. The Growth Kickstart comes first, so the scope and investment are based on real data.
How Long Does It Take to See Results From AEO and GEO?
Technical and on-page improvements are often picked up within weeks of recrawling. Authority, mentions and consistent AI recommendations usually build over three to six months of consistent work.
Progress is tracked monthly against the baseline set in the Growth Kickstart.
What Is the Difference Between SEO, AEO and GEO?
SEO earns rankings in traditional search results. AEO, or answer engine optimisation, earns the direct answer in features such as AI Overviews and featured snippets. GEO, or generative engine optimisation, earns citations and recommendations inside AI assistant responses.
All three rely on the same foundations, so the retainer runs them as one program. More detail is on the SEO, AEO and GEO services page.
Can the Retainer Work Alongside an Existing Agency?
Yes. A business can keep its paid media or creative agency and use the retainer for search and AI visibility. Crom also works with agencies that want a senior SEO, AEO and GEO partner behind their own client work.
Start With an AI Marketing Audit
The audit shows how visible the business is in Google and AI answers today, where competitors are winning, and what a retainer would need to change.
