Why Generative Engine Optimisation (GEO) Only Works If SEO Is Strong Generative Engine Optimisation is getting plenty of attention lately. You’ve probably noticed shifts in your analytics: impressions going up, clicks sliding down. That’s AI platforms like Google AI Overviews
AI Marketing Automation: How AI Productivity Tools Improve Efficiency and Save Time AI marketing automation has become the silent partner behind modern campaigns. If you’ve been in marketing for a while, you’ve probably noticed patterns emerging. Sometimes your work feels
SEO for the AI-First Search: How to Be Found, Cited, and Not Replaced AI-first search is the new buzzword, and it’s the new operating system of the internet. You’ve probably noticed the shift. Search results are starting to feel pre-written.
Ray Ban Smart Glasses: A Buyer’s Journey & The Digital Marketing That Could Have Sealed the Deal The Search for the Right Glasses Turned Into a Marketing Case Study Black Friday at Macquarie Centre, Sydney—the perfect time to upgrade my
ChatGPT said: AI and Efficiency alone won’t drive success—Productivity, Effectiveness, and Impact will. I’ve spent years mastering AI to scale smarter, not lazier. While others automate blindly, I refine, optimise, and dominate. If you want to control AI instead of being controlled by it, it’s time to rethink your strategy. I’m Crom Salvatera—let’s make AI work for you.
Unlock the future of digital marketing with Crom Salvatera, your trusted digital marketing mentor. Master prompt engineering to streamline workflows, create high-impact content, and dominate SEO. Elevate your marketing strategy with AI-driven solutions tailored to scale your business and stay ahead of the competition.
Unlock the future of video creation with Sora, OpenAI’s innovative AI-powered tool. In this article, we delve into how Sora transforms content marketing, enhances SEO, and empowers content creators, marketers, and business owners. From text-to-video generation to photo animation and dynamic social media content, learn actionable strategies to elevate branding, create stunning visuals for TikTok, Instagram, and more, while staying ahead with AI-driven innovation. Whether you're optimising short-form videos or crafting impactful campaigns, discover how Sora integrates seamlessly into your workflow, making storytelling effortless. Ready to embrace the next evolution in video production? Dive in!
Ever wondered if hiring a digital marketing agency is the right step for your business? I get it—it’s not always easy to hand over the reins to an external team. But let me tell you this: the right agency can elevate your brand, boost your online visibility, and help you achieve meaningful growth.
In this article, I’ll explain exactly what a digital marketing agency does, why choosing an Australian-based agency can make all the difference, and why even businesses with in-house teams benefit from agency expertise. We’ll also explore the pitfalls of outsourcing overseas and whether agencies still matter in the age of AI. Curious? Let’s dive in and find out why partnering with a digital marketing agency might just be the smartest move you make for your business.
Digital marketing has become a vital part of business growth. I’m Crom Salvatera, a digital marketing consultant who focuses on creating practical strategies tailored to your business. Whether it’s SEO, social media, or content, my goal is to help you connect with your audience and achieve meaningful results.
Curious about the impact of AI on digital marketing? Imagine having a “second brain” that never sleeps, doesn’t need coffee breaks, and has access to the entire internet’s knowledge at its fingertips. Since ChatGPT burst onto the scene, it’s transformed the way marketers create, strategize, and engage with audiences. But is using AI like ChatGPT in digital marketing really “cheating,” or is it simply the next evolution in our industry? In this article, I’ll share my journey with ChatGPT — from debating its role with top marketers to using it as my own creative powerhouse. Get ready to see how AI could turn you into the super marketer you never knew you could be.
