ChatGPT for Marketing: How To Use It Well and Get Your Brand Recommended by It
ChatGPT for marketing means using OpenAI’s AI assistant to research, plan, draft, analyse and repurpose marketing work, and, increasingly, making sure your brand appears when customers ask ChatGPT for recommendations. It has become both a productivity tool for marketers and a search channel for buyers.
When ChatGPT first arrived, many marketers, me included, asked whether it would replace us. The more useful question turned out to be how to use it well and how to be visible inside it. This guide covers seven practical uses, what ChatGPT cannot replace, and how to get your brand mentioned in its answers.
Quick Answer: How Should Marketers Use ChatGPT?
Marketers should use ChatGPT to speed up research, drafting, analysis and repurposing, while keeping strategy, facts and final approval with people. They should also optimise their website and reputation so ChatGPT recommends their brand to buyers. It suits any marketer or business owner. Start with one weekly task and a saved prompt template.
Want to know whether ChatGPT recommends your business? An AI Marketing Audit tests what ChatGPT and other AI tools say about you.
How Many People Use ChatGPT?
ChatGPT use has grown quickly. Pew Research Center found 34% of US adults had used ChatGPT, roughly double the share in 2023, rising to 58% of adults under 30, and 28% of employed adults said they use it for work (Pew Research Center).
For marketers, that means ChatGPT is both a tool your team uses and a place your buyers research. Both sides need a plan.
7 Practical Ways To Use ChatGPT in Marketing
These seven uses deliver the most value for most marketing teams.
- Audience research. Summarise reviews, surveys and sales notes into customer pain points and questions.
- Content briefs and outlines. Turn a keyword, audience and template into a structured brief.
- First drafts. Draft emails, posts and ad variations for an expert to edit.
- Repurposing. Turn a blog post into social posts, a newsletter and video talking points.
- Data analysis. Summarise exported analytics and ad reports into plain-English findings.
- Competitor review. Summarise competitors’ public positioning and offers.
- Quality checking. Check drafts against your style guide and structure before publishing.
OpenAI’s guidance is to “Ensure your prompts are clear, specific, and provide enough context” (OpenAI Help Center). My guide to prompt engineering for marketers shows how.
What Can ChatGPT Not Replace?
ChatGPT cannot replace strategy, first-hand experience, accountability or relationships. It produces fluent text quickly, but it can state wrong facts confidently and has no stake in your results.
| ChatGPT does well | People still need to do |
|---|---|
| Drafting and rewriting | Deciding what to say and why |
| Summarising information | Checking facts against primary sources |
| Generating options | Choosing positioning and priorities |
| Following a template | Adding real examples, results and judgement |
Why I Stopped Asking Whether ChatGPT Will Replace Me
I stopped asking whether ChatGPT would replace me once I made it part of how I work. Today I use ChatGPT and Claude daily as an execution layer for research, writing, analysis and technical work, which lets one experienced marketer deliver what used to need a team.
What ChatGPT does not have is my 22+ years of marketing judgement, the results from hundreds of ad accounts or the relationships with clients. The marketers at risk are those who refuse the tools or who let the tools think for them. The ones who thrive use AI for speed and keep the thinking.
How Do You Get Your Brand Mentioned in ChatGPT?
You get your brand mentioned in ChatGPT by making your website easy to find and cite, and by building a reputation that other sites confirm. When ChatGPT searches the web, it draws on pages it can access and sources that look credible.
The practical steps are to allow search-focused AI crawlers, publish answer-first pages with evidence, keep your business facts consistent everywhere and earn reviews and mentions. My guide to generative engine optimisation covers the full process.
Want your brand in ChatGPT’s answers? My SEO, AEO and GEO Retainer includes monthly AI visibility tracking.
Who Should Use ChatGPT for Marketing?
ChatGPT suits anyone producing marketing work regularly, provided they can judge the quality of what it produces.
Small Business Owners
Owners can handle drafting and research that would otherwise need outside help.
Marketing Teams
Teams can scale output with shared templates and review steps.
Brands Seeking AI Visibility
Any business whose buyers ask ChatGPT for recommendations needs to optimise for it.
Who It Is Not For
ChatGPT is a poor fit for publishing on topics you cannot check yourself, or for handling customer personal information in public tools.
Frequently Asked Questions About ChatGPT for Marketing
Is ChatGPT content bad for SEO?
Google rewards helpful, reliable content however it is made. Unedited, generic ChatGPT content tends to perform poorly; expert-edited content with evidence can perform well.
Can I put customer data into ChatGPT?
The OAIC recommends not entering personal information, particularly sensitive information, into publicly available generative AI tools. Use business plans and anonymised data.
Is ChatGPT a search engine now?
ChatGPT can search the web and cite sources, so many people use it like a search engine for research and recommendations.
Should my team use ChatGPT or Claude?
Both are strong. Choose the one your business approves, train the team deeply on it and keep consistent templates and review steps.
What To Do Next
ChatGPT is both a powerful marketing tool and a growing search channel. Use it to speed up research and drafting with expert review, and optimise your site and reputation so it recommends your brand.
Want to use ChatGPT well and be found in it? Talk to Crom about ChatGPT and AI search, or read my guide to AI marketing.
About Crom Salvatera
Crom Salvatera is a Sydney-based AI marketing consultant and Head of SEO, AEO and GEO with 22+ years in marketing and 14 in high-level digital. He created the TLC Method (Tech, Links, Content), has managed and optimised 500+ ad accounts and has helped generate $650M+ in revenue for employers and clients, with brand experience including LEGO, Hasbro and JB Hi-Fi. Connect with him on LinkedIn.
