How Chat GPT Revolutionised Digital Marketing

In case you’ve been hiding under a rock and missed it, Artificial Intelligence (AI) has brought a seismic shift to digital marketing. With the arrival of Chat GPT, AI technology hit a turning point, forever changing how we approach content creation, engagement, and strategy. I’d been working with AI tools like Midjourney, Jasper AI, Copy AI, Grammarly, and even Siri for years, so I thought I knew the landscape well. However, when I encountered Chat GPT in December 2022, it shattered my expectations and redefined what AI could truly achieve in digital marketing.

The moment was unforgettable — one of my colleagues was practically buzzing with excitement on a Zoom call. I’ve always been the go-to person for tech in our team, but this time, he couldn’t wait to one-up me. Grinning, he said, “Finally, something you haven’t heard about yet!” He was right. From the first look, Chat GPT’s potential was clear. Its conversational style and real-time responsiveness felt like a whole new level, reshaping how we thought about digital marketing.

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How To Use Chat GPT The Personal Assistant

Since then, Chat GPT has become my go-to for more than just work. I’ve used it to write rhyming children’s stories with plot twists crafted just for my kids at bedtime. It’s helped me put together dinners using only what was in my fridge. When I needed to draft emails that could’ve come across as a bit too emotional, Chat GPT made sure they stayed balanced and professional.

It’s even helped me craft speeches for family reunions — and yes, I’ve used Chat GPT as a therapist too. There’s something unique about using Chat GPT to articulate emotions. Writing, or even just chatting with a program that knows more about psychology than any human could, has a way of clarifying and processing thoughts like nothing else.

From personal support to a digital marketing power tool, Chat GPT has reshaped how I approach both life and work. Here’s how Chat GPT transformed our industry — and how you can use it to elevate your own campaigns.

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November 2022: The Game-Changer

Imagine being introduced to a tool that fundamentally changes how you work. That’s exactly what happened when Chat GPT arrived in November 2022. One of my colleagues, who was equally passionate about digital marketing, shared it with me in a Zoom meeting. Seeing their enthusiasm, I knew this was something special. Despite my experience with other AI tools, Chat GPT immediately stood out.

What was so unique about Chat GPT? Unlike Copy AI or Jasper AI, Chat GPT could mimic human-like conversation, seamlessly generating ideas, answering questions, and providing suggestions in real-time. It became clear that Chat GPT wasn’t just an AI tool; it was the next evolution of digital marketing technology. This breakthrough changed our strategies and brought AI to the core of campaign development, making Chat GPT a crucial asset in our digital toolkit.

Initial Impressions: Why ChatGPT Was Different

ChatGPT’s uniqueness came from its sophisticated conversational abilities, bridging the gap between AI assistance and human-like interaction. Notice how it feels like ChatGPT understands, anticipates, and responds with insights that resonate. This was a massive shift from the AI tools I’d used before. While other platforms had specific functions, ChatGPT’s adaptability and nuanced responses took it to a new level.

Its language capabilities were fluid and felt almost organic. This AI didn’t just assist with tasks — it was a collaborator, suggesting strategies, generating ideas, and even identifying potential customer pain points. In short, ChatGPT “swept me off my feet” with the realisation that AI could be both responsive and insightful, making digital marketing both easier and more effective.

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How ChatGPT Elevates Digital Marketing Campaigns

Content Creation

When you incorporate ChatGPT into your content creation process, you’ll notice the results almost immediately. ChatGPT can generate ideas, streamline content, and even produce social media and blog posts tailored to your brand. Its ability to adapt to various tones and styles allows digital marketers to create high-quality, engaging content without spending hours brainstorming. It’s as if ChatGPT becomes your creative partner, helping you meet deadlines and maintain content quality.

SEO Optimisation

Imagine the impact of optimised, keyword-rich content created effortlessly. ChatGPT simplifies SEO by suggesting relevant keywords, helping with on-page SEO optimisation, and refining blog posts for search visibility. The AI’s language capabilities make it an invaluable tool for creating content that ranks well in search engines, boosting organic reach. Digital marketers can focus on strategy while ChatGPT handles the technical details, ensuring SEO-friendly content without the hassle.

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Audience Engagement

Think about the power of engaging audiences in real-time with authenticity and relevance. ChatGPT’s conversational style makes it ideal for customer service, chatbots, and website interactions. By integrating ChatGPT into these touchpoints, brands can interact with audiences in a way that feels personal, keeping them engaged and enhancing loyalty. This tool goes beyond typical responses, creating meaningful interactions that can turn visitors into advocates.

Real-World Applications and Success Stories

My Experience with ChatGPT

Integrating Chat GPT into my campaigns has been transformative. It simplified content creation, freed up time for strategy, and introduced a level of efficiency I hadn’t experienced before. Tasks that previously took hours to accomplish could now be completed in minutes without sacrificing quality. Chat GPT became an essential part of my workflow, enhancing productivity while allowing me to focus on high-level planning and client relationships.

In one campaign, I leveraged Chat GPT to create optimised ad copy and engaging social media content. The results were striking — engagement rates improved by over 30%, and the click-through rate for ads saw a notable increase. The client was thrilled, and it highlighted just how powerful Chat GPT can be when used strategically. This AI-driven approach provided an edge in a competitive space, proving its worth as a tool for driving measurable results.

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Benefits of Using Chat GPT for Digital Marketers

If you are not using AI in every aspect of your marketing, admin, and business, then you will not make it in a tech dominated world – Crom Salvatera

Imagine increasing productivity and improving content quality all at once. Chat GPT offers digital marketers the ability to streamline routine tasks, freeing up time to focus on creativity and innovation. Beyond time savings, Chat GPT ensures that the quality and consistency of content are maintained, making it a cost-effective tool that boosts both efficiency and effectiveness.

Chat GPT’s flexibility allows it to work across various content formats, from blog posts to social media copy. Marketers can confidently use Chat GPT to maintain a steady flow of high-quality content, aligning with brand goals and increasing visibility. For anyone looking to balance volume with quality, Chat GPT provides the perfect solution, helping to drive meaningful engagement.

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Challenges and Limitations of Chat GPT

While ChatGPT brings numerous benefits, it’s essential to recognise its limitations. Over-relying on AI may hinder creativity, especially in areas that demand unique human insights. Additionally, Chat GPT struggles with niche or highly technical topics, which often require more manual adjustments to fit a brand’s tone and expertise.

Ethics and brand consistency are crucial considerations when using AI for content. Marketers should ensure that Chat GPT outputs align with their brand’s values and messaging style. Regular reviews of AI-generated content help maintain authenticity, allowing Chat GPT to complement rather than replace human input.

Tips for Incorporating ChatGPT into Your Digital Marketing Strategy

To fully leverage ChatGPT’s potential, begin with smaller content projects and expand based on performance. Imagine the ease of using ChatGPT to brainstorm ideas or enhance social media posts with minimal effort. By starting small, marketers can test and refine ChatGPT’s outputs to better align with brand objectives and tone.

Combining ChatGPT with other AI tools creates a comprehensive marketing solution. By integrating it with tools like Jasper AI, Grammarly, and Midjourney, digital marketers can achieve a balanced approach to content, design, and SEO, creating a well-rounded strategy that meets all campaign needs.

The Future of AI in Digital Marketing

What if, by next quarter, your business outranks competitors organically thanks to AI insights? With advancements in AI, digital marketing is moving toward a future where AI not only assists but actively enhances campaigns. The possibilities are vast, from hyper-personalised content to predictive insights that anticipate customer behaviour. Staying ahead in this field means embracing these innovations and continuously adapting to new AI capabilities.

For marketers, the future is bright. ChatGPT and similar tools will likely evolve, offering even greater customisation and interactivity, keeping digital marketing dynamic and effective. Keeping up with these trends will provide a competitive edge, ensuring that brands remain relevant in a rapidly changing landscape.

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Embracing the AI-Driven Future

ChatGPT has truly revolutionised digital marketing. The excitement of discovering this tool is matched only by the results it brings, transforming workflows and enhancing strategies across the board. Now is the perfect time to explore how ChatGPT and other AI tools can elevate your digital marketing efforts. By integrating these technologies into your strategy, you’ll be well-equipped to meet the demands of modern marketing and secure a powerful presence in your industry.

Is Using Chat GPT Cheating?

When people ask if using AI in digital marketing is “cheating,” I can’t help but smile — because that question misses the point. Is it cheating to use a power tool? Is it cheating to drive a car at 120 km an hour to get to Melbourne from Sydney in a day instead of spending weeks walking? Is it cheating to use a calculator to solve a math problem, or to email rather than write and mail a letter? Technology is about making us faster, more efficient, and more capable, not about cutting corners.

I had this very debate with one of the top digital marketers in Sydney on LinkedIn, just a month or two after ChatGPT launched. I used Chat GPT itself to craft my argument, and one of the points I made to him was about blacksmiths at the dawn of the industrial age. When factories started producing knives, blacksmiths didn’t lose their jobs to the machines — they lost their jobs to workers who understood the machines. Those who could adapt, who could use the new tools, became the leaders. And that’s exactly what’s happening now with AI in marketing.

I’ve been in this industry since 2000. I’ve spent years mastering the skills that a digital marketer needs, diving into copy techniques and advertising strategies that can make or break a campaign. Now, I have what feels like a “second brain” — a tool that knows the internet’s vast knowledge, that doesn’t sleep, doesn’t have off days, doesn’t need coffee, and has the answer ready when I ask. With Chat GPT, I’ve become a version of myself that I could only have dreamed about when I was starting out.

AI hasn’t “replaced” me; it’s transformed me. It’s like having a tireless assistant who’s already studied every marketing trend, every SEO update, and every bit of consumer data out there. It allows me to focus on the strategy, the big ideas, the creative touch — while Chat GPT takes care of the data crunching, the research, the endless brainstorming.

So, is using AI in digital marketing cheating? To me, it’s the opposite. It’s evolution. It’s using every resource we have to do our best work. And if you’re not using it, you’re missing out on what I consider to be one of the biggest advantages a marketer can have right now. Embracing AI doesn’t make you less of a marketer; it makes you a more powerful one.

Some of the ChatGPT Prompts I Used When I Was Starting Out:

Chat GPT Prompts For SEO Strategy

“Generate a list of advanced internal linking strategies for improving site authority and user experience.”
“Create an SEO checklist for optimising a website for mobile-first indexing.”
“Develop a detailed plan to optimise for featured snippets for a [specific industry] website.”
“Write a step-by-step guide to implementing schema markup for e-commerce product pages.”
“Outline a strategy to recover traffic after a Google algorithm update.”

Chat GPT Prompts For Social Media Marketing

“Generate 30 content ideas for a [specific industry] social media campaign, focusing on engagement.”
“Draft an advanced workflow for A/B testing social media ad creatives across platforms.”
“Provide a step-by-step process for building an influencer marketing campaign targeting [audience type].”
“Write a detailed guide for setting up a retargeting campaign using Facebook Ads.”
“Suggest a strategy for leveraging user-generated content to build brand trust.”

Chat GPT Prompts For Content Marketing

“Create a content plan for a three-month campaign aimed at increasing organic traffic by 20%.”
“Outline steps to build pillar pages and topic clusters for a [specific industry] website.”
“Draft a content repurposing strategy to turn a long-form blog into multiple social and video posts.”
“Generate an editorial calendar template for publishing weekly, data-driven thought leadership articles.”
“Write a guide for integrating interactive content like quizzes and polls into a content marketing strategy.”

Chat GPT Prompts For Google Ads & PPC

“Develop a campaign structure for maximising ROI on a $5,000/month Google Ads budget.”
“Generate a list of negative keywords to improve PPC campaign performance for [industry].”
“Write instructions for setting up dynamic search ads to expand keyword coverage.”
“Create a blueprint for optimising Quality Score across multiple campaigns.”
“Outline a process for tracking and reducing cost per acquisition (CPA) in Google Ads.”

Chat GPT Prompts For Email Marketing

“Generate a sequence for a five-part email nurture series targeting potential B2B clients.”
“Write a guide for using segmentation to improve open and click-through rates.”
“Create a framework for a re-engagement campaign to win back inactive subscribers.”
“Provide best practices for implementing email automation in an e-commerce business.”
“Develop an email testing schedule to optimise subject lines and content for engagement.”

Chat GPT Prompts For Analytics & Reporting

“Draft a process for creating custom dashboards in Google Analytics for campaign performance tracking.”
“Generate a reporting template that showcases ROI and key metrics for clients.”
“Create a guide for analysing heatmap data to improve website usability.”
“Write step-by-step instructions for setting up UTM parameters to track traffic sources accurately.”
“Suggest an advanced strategy for cross-platform attribution modelling.”

Conversion Optimisation

“Outline a strategy for conducting usability testing to improve conversion rates.”
“Generate a guide for implementing urgency and scarcity techniques ethically on landing pages.”
“Write a checklist for improving form completion rates on lead generation pages.”
“Provide advanced tactics for reducing friction points in the checkout process.”
“Create a framework for personalising the user journey using behavioural data.”

E-commerce Marketing

“Generate a promotional calendar for increasing sales during key shopping seasons.”
“Create a product bundling strategy for improving average order value (AOV).”
“Draft a guide for implementing subscription-based models in an e-commerce store.”
“Provide a step-by-step process for launching a loyalty program.”
“Outline advanced remarketing strategies to re-engage customers who haven’t purchased in 90 days.”

Is ChatGPT for free?

ChatGPT offers both free and paid options, giving users flexibility based on their needs. The free version of ChatGPT provides access to basic functionality, allowing users to generate text, answer questions, and receive conversational responses. However, there are limitations to the free version, such as occasional downtime, slower response times during peak hours, and limited access to advanced features or models.

For users needing enhanced functionality or more robust performance, OpenAI offers a paid version called ChatGPT Plus. This paid plan provides priority access, faster response times, and, often, access to the latest models, like GPT-4, which is generally more advanced than the free version. The paid option caters to users who rely heavily on ChatGPT for work, study, or projects that require consistent and high-quality output.

What is ChatGPT?

ChatGPT is an AI language model developed by OpenAI, designed to understand and generate human-like text based on the input it receives. Trained on vast amounts of text data from diverse sources, ChatGPT can perform various tasks such as answering questions, assisting with writing, summarizing information, and even holding conversational interactions. It operates through deep learning techniques, specifically transformer models, which enable it to understand context and provide coherent, relevant responses.

Originally based on the GPT-3 model, ChatGPT has since evolved with new versions, like GPT-4, offering even more advanced capabilities. Its applications range from casual use, like answering general questions, to professional tasks, such as aiding content creation, generating ideas, and even helping with coding. ChatGPT’s versatility has made it popular across different fields, from education to business, enhancing productivity and streamlining tasks.

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What is using ChatGPT for?

ChatGPT is used for a wide array of purposes, catering to both personal and professional needs. Many users utilize ChatGPT for content creation, including writing blog posts, articles, and social media content, as it can quickly generate well-structured text based on user prompts. It’s also frequently used in customer service, providing automated responses for inquiries, which helps businesses manage customer engagement efficiently.

Beyond content creation and customer support, ChatGPT is employed for educational purposes, such as tutoring, language learning, and research assistance. Students, professionals, and hobbyists alike find ChatGPT valuable for generating ideas, learning new topics, and getting help with complex problems. Its ability to simulate human-like conversation makes it a useful tool for brainstorming, project planning, and even enhancing coding and technical skills.

How do I access GPT chat?

Accessing Chat GPT is simple and can be done directly through OpenAI’s website. To get started, users can visit chat.openai.com, where they can sign up for a free account if they don’t already have one. Once logged in, users can begin interacting with Chat GPT by typing questions, prompts, or commands into the chat interface, and ChatGPT will respond in real time.

For those who require additional features or faster response times, OpenAI offers the Chat GPT Plus subscription, which provides access to advanced models like GPT-4. Alternatively, Chat GPT is accessible through integrations with other platforms, including certain apps and tools that support OpenAI’s API. This makes it versatile and easy to use across multiple devices and applications.

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Is Chat GPT free in Australia?

Yes, Chat GPT is available for free in Australia, just as it is in other countries. Australian users can access the free version of Chat GPT by creating an account on the OpenAI platform. With a free account, they can interact with Chat GPT, ask questions, and explore its capabilities within the limitations of the free tier.

However, for those in Australia seeking enhanced features, faster response times, or access to advanced models like GPT-4, the paid subscription, ChatGPT Plus, is also available. This option provides premium access and is ideal for users with a high demand for reliable and consistent responses.

What does GPT stand for?

GPT stands for “Generative Pre-trained Transformer.” It refers to a type of machine learning model created by OpenAI to understand and generate human-like text. “Generative” implies that the model can create or generate text, “Pre-trained” indicates that it has been trained on vast amounts of text data prior to user interaction, and “Transformer” refers to the architecture of the model, a specific deep learning technique that enables it to understand and generate language effectively.

The GPT model has undergone several versions, with each iteration improving in terms of language understanding, contextual awareness, and response generation. The most recent models, like GPT-4, offer more advanced capabilities, making them versatile tools for a range of applications from casual conversation to complex problem-solving.

Is Chat GPT blocked in Australia?

No, ChatGPT is not blocked in Australia. Australian users can freely access Chat GPT through OpenAI’s platform without restrictions. They simply need an internet connection and an OpenAI account to begin using the tool. OpenAI’s service is available globally, with very few regional restrictions, allowing users from various countries, including Australia, to benefit from Chat GPT’s capabilities.

In some cases, internet service providers or network administrators might impose restrictions that could affect access, but ChatGPT itself is not blocked at a national level in Australia. This accessibility allows Australian businesses, students, and professionals to leverage ChatGPT for various purposes, from learning and research to business applications.

What are the benefits of Chat GPT?

ChatGPT offers numerous benefits across different fields, primarily due to its versatility, speed, and ease of use. For content creators, ChatGPT simplifies the writing process, helping to generate ideas, structure articles, and create engaging text quickly. It also enhances productivity by automating repetitive tasks and reducing the time spent on brainstorming and drafting.

For businesses, ChatGPT provides significant advantages in customer service and engagement. It can serve as a chatbot to answer customer inquiries, handle basic troubleshooting, and provide information 24/7, improving customer satisfaction. Additionally, its capacity to support research, brainstorming, and educational purposes makes it valuable for students and professionals alike, making knowledge accessible and saving time on information gathering.

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How much is ChatGPT per month?

ChatGPT offers a paid subscription called ChatGPT Plus, which costs $20 USD per month. This subscription gives users access to GPT-4, OpenAI’s more advanced model, which provides faster response times, priority access during peak hours, and generally higher-quality outputs compared to the free version.

The monthly fee is designed to provide users with enhanced capabilities for both personal and professional use, making it ideal for those who rely heavily on ChatGPT for work, study, or business operations. The subscription is flexible and can be cancelled at any time, making it a convenient option for users who need a short-term boost in AI functionality.

What does ChatGPT do?

ChatGPT is a language model capable of understanding and generating human-like text based on prompts. It performs a wide range of tasks, including answering questions, generating content, assisting with writing, providing conversational responses, and even helping with coding and problem-solving. Due to its versatility, ChatGPT has applications across industries, from customer service and education to content creation and technical support.

Users can interact with ChatGPT through text input, making it accessible and easy to use. By analyzing the input it receives, ChatGPT can provide contextually relevant responses, making it a useful tool for both casual conversations and professional tasks. Its adaptability and broad knowledge base have made it popular in various fields.

Why is GPT so good?

GPT’s effectiveness lies in its transformer-based architecture and extensive pre-training on diverse text data. This structure enables it to understand context, handle complex language patterns, and generate coherent responses. GPT’s large-scale training allows it to draw from a vast pool of knowledge, making it capable of handling a wide range of topics and delivering relevant, accurate information.

Additionally, OpenAI’s continuous advancements in model development, such as improvements from GPT-3 to GPT-4, have enhanced its ability to understand nuances, answer questions accurately, and mimic human-like conversation. These qualities make GPT not only a powerful tool but also a highly adaptable one, suitable for tasks across various industries.

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How does ChatGPT make money?

ChatGPT generates revenue primarily through its subscription service, ChatGPT Plus, which costs $20 USD per month. This paid tier gives users access to premium features, including the advanced GPT-4 model, faster response times, and priority access during peak hours. The subscription model provides a steady revenue stream for OpenAI and supports ongoing development and operational costs.

In addition to subscriptions, OpenAI offers API access for businesses and developers who want to integrate ChatGPT into their applications. These API fees are based on usage, allowing companies to leverage ChatGPT’s capabilities in custom applications while contributing to OpenAI’s revenue model.

How long can I use ChatGPT for free?

ChatGPT’s free version does not impose a strict time limit, meaning users can access it for an unlimited period as long as they adhere to the usage limits in place for the free tier. However, during peak times, free users may experience slower response times or limited availability, as priority access is given to paid subscribers.

The free version is ideal for casual users or those exploring the capabilities of ChatGPT. For uninterrupted, priority access, users can opt for ChatGPT Plus, the paid subscription that provides enhanced performance and access to advanced models.

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Does it cost money to use ChatGPT?

Using ChatGPT does not require money for basic access, as it offers a free version with limited features. This free access allows users to explore ChatGPT’s capabilities, engage in conversation, and utilize its basic functions. However, those who require more advanced features, faster responses, or consistent availability during high-traffic times can subscribe to ChatGPT Plus for $20 per month.

The paid subscription offers access to the GPT-4 model, enhanced performance, and priority support, making it ideal for professional use or high-demand situations. Therefore, while ChatGPT can be used for free, some users may find value in the paid option for their specific needs.

How to use ChatGPT without paying?

To use ChatGPT without paying, simply sign up for a free account on OpenAI’s platform. With a free account, you can interact with ChatGPT and explore its core functions, such as answering questions, generating text, and holding conversations. This free tier is accessible to all users and does not require any payment information.

The free version does have some limitations, such as slower response times during peak hours and limited access to the latest model. However, it remains a valuable resource for those looking to experiment with ChatGPT or use it casually without needing to pay for the premium features available in ChatGPT Plus.

What’s the difference between Chat GPT free and paid?

The main difference between the free and paid versions of ChatGPT lies in performance, model access, and availability. The free version grants access to the basic model, typically GPT-3.5, with standard response times and limited availability during peak usage periods. While it provides core functionality, free users may experience slower responses or downtime when demand is high.

ChatGPT Plus, the paid subscription, offers access to GPT-4, a more advanced model with improved language capabilities. This version includes faster response times, priority access during peak hours, and a generally enhanced user experience. For users with high-demand needs, the paid version provides a more reliable and capable tool.

About the Author

Crom Salvatera is a digital marketing and mindset mentor, helping businesses unlock their full potential through innovative strategies and transformational growth. With expertise in AI-driven digital marketing, Crom brings fresh insights to help clients navigate the evolving landscape of AI and content creation.