• The 21 Foundational Principles of Consumer Psychology, Consumer Psychology

    The 21 Foundational Principles of Consumer Psychology

    The 21 Foundational Principles of Consumer Psychology Did you know that 95% of purchasing decisions are made subconsciously? Consumer psychology reveals the hidden drivers behind why we choose one brand over another, making it a critical aspect of effective marketing. […]

  • Sound of copy, copywriting, sound

    The Sound of Copy

    The Sound of Copy Music Theories Applied to Copywriting The sound of copy can transform your text into a harmonious experience that captivates and retains your audience’s attention. The sound of copy ensures that every sentence flows smoothly into the […]

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    Want The Travel Wallet That Can Help You Earn and Get Freedom?

    Want A Travel Wallet That Can Help You Earn? The Concept of a Travel Wallet The ultimate “Travel Wallet” isn’t your typical accessory for carrying cash and cards; it represents a metaphorical collection of essential tools and knowledge crucial for […]

  • Emotive Language, 7 Emotive Triggers, 7 Emotional Triggers, 7 Emotive Triggers for Marketing, Emotive Triggers for copywriting

    The 7 Emotive Language Triggers

    The 7 Emotive Language Triggers The Power of Emotive Language in Marketing Emotive language takes centre stage in marketing when it comes to capturing and retaining consumer attention, as it goes beyond merely presenting facts and features. To truly engage […]

  • copywriting, copywriting templates, copywriting for social media, copywriting for Facebook Ads

    The Top 10 Basic Copywriting Templates for Crafting Winning Campaigns

    The Top 10 Basic Copywriting Templates for Crafting Winning Campaigns In digital marketing, mastering copywriting templates is key to connecting with the fundamental aspects of human psychology. By aligning our strategies with The 8 Natural Human Needs, The 9 Learned […]

  • Humant wants, 9 Learned Human Wants, Wants, Wants Marketing, I want it now

    The 9 Learned Human Wants

    The 9 Learned Human Wants In digital marketing, the concept of ‘learned human wants’ stands out as a force driving consumer behaviour. Unlike basic needs essential for survival, these wants are shaped by our experiences and societal interactions, influencing every […]

  • SEO Course, SEO Training, TLC Method, Search Engine Optimisation, SEO

    SEO Training Course: The TLC Method

    SEO Training Course: The TLC Method Introduction to SEO Overview of SEO Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It plays a fundamental role […]

  • Human Needs, 8 Human Needs that Sell

    The 8 Human Needs That Sell

    The 8 Human Needs That Sell “When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising […]

  • Brand Archetypes, Archetypes, Archetype, crom salvatera, social media consultant, paid media, marketing, brand, brand persona,The Explorer, Adventurous, Independent, Pioneering, Bold, The Outlaw, Rebellious, Disruptive, Liberating, Freedom Unconventional, The Magician, Transformative, Visionary, Mystical, Enchanting, Dreamy, The Hero, Brave, Bold, Honourable, Strong, Determined, The Lover, Passionate, Sensual, Intimate, Romantic, Luxurious, The Jester, Fun, Humorous, Joyful, Playful, Witty, The Everyman, Relatable, Down-to-Earth, Friendly, Genuine, Supportive, The Caregiver, Nurturing, Protective, Generous, Compassionate, Helpful, The Ruler, Authoritative, Influential, Commanding, Refined, Powerful, The Creator, Innovative, Imaginative, Artistic, Inventive, Creative

    What Are Brand Archetypes and Why Do They Matter?

    How Brand Archetypes Sprout from Storytelling Standing out in today’s crowded marketplace can feel like trying to climb Mount Everest in thongs (flip flops). But imagine having a secret weapon—a storytelling superpower—that makes your brand resonate on a deeply primal […]