If your brand is great but no one’s noticing, it’s not a performance issue—it’s an awareness problem. That’s where Google Ads Awareness becomes essential. This article by Crom Salvatera breaks down how to use awareness ads not just to be seen, but to be remembered.

You’ll learn why traditional Google Search campaigns aren’t enough at the top of the funnel—and how YouTube and Display campaigns can build early trust and brand familiarity. Whether you're an agency, SaaS founder, consultant, or growth-minded entrepreneur, understanding Google Ads Awareness gives you a competitive edge.

This guide walks you through how to craft a message that resonates, target audiences who don’t know you yet, and design creative that leaves a lasting impression. If you've ever felt overlooked in the market despite having a great offer, this is your first strategic step to fix it.

Brought to you by Crom Salvatera, a structured digital marketing mentor helping brands move from obscurity to authority using sustainable, evidence-based systems.

Discover how to apply Google Ads Awareness strategies that actually work. Your visibility shouldn’t be an afterthought—it should be your advantage. Read the full strategy guide today at cromsalvatera.com.au.

Google Search is losing its dominance, and businesses stuck in the old SEO game are falling behind. Crom Salvatera, a leading digital marketing consultant, reveals how to thrive with Search Everywhere Optimisation (SEO 2.0)—ensuring visibility across Google Search, ChatGPT, Amazon, and beyond. Adapt now or risk being invisible in the future of search.

ChatGPT said: AI and Efficiency alone won’t drive success—Productivity, Effectiveness, and Impact will. I’ve spent years mastering AI to scale smarter, not lazier. While others automate blindly, I refine, optimise, and dominate. If you want to control AI instead of being controlled by it, it’s time to rethink your strategy. I’m Crom Salvatera—let’s make AI work for you.

Unlock the future of digital marketing with Crom Salvatera, your trusted digital marketing mentor. Master prompt engineering to streamline workflows, create high-impact content, and dominate SEO. Elevate your marketing strategy with AI-driven solutions tailored to scale your business and stay ahead of the competition.

Unlock the future of video creation with Sora, OpenAI’s innovative AI-powered tool. In this article, we delve into how Sora transforms content marketing, enhances SEO, and empowers content creators, marketers, and business owners. From text-to-video generation to photo animation and dynamic social media content, learn actionable strategies to elevate branding, create stunning visuals for TikTok, Instagram, and more, while staying ahead with AI-driven innovation. Whether you're optimising short-form videos or crafting impactful campaigns, discover how Sora integrates seamlessly into your workflow, making storytelling effortless. Ready to embrace the next evolution in video production? Dive in!

Ever wondered if hiring a digital marketing agency is the right step for your business? I get it—it’s not always easy to hand over the reins to an external team. But let me tell you this: the right agency can elevate your brand, boost your online visibility, and help you achieve meaningful growth.

In this article, I’ll explain exactly what a digital marketing agency does, why choosing an Australian-based agency can make all the difference, and why even businesses with in-house teams benefit from agency expertise. We’ll also explore the pitfalls of outsourcing overseas and whether agencies still matter in the age of AI. Curious? Let’s dive in and find out why partnering with a digital marketing agency might just be the smartest move you make for your business.

Digital marketing has become a vital part of business growth. I’m Crom Salvatera, a digital marketing consultant who focuses on creating practical strategies tailored to your business. Whether it’s SEO, social media, or content, my goal is to help you connect with your audience and achieve meaningful results.

Curious about the impact of AI on digital marketing? Imagine having a “second brain” that never sleeps, doesn’t need coffee breaks, and has access to the entire internet’s knowledge at its fingertips. Since ChatGPT burst onto the scene, it’s transformed the way marketers create, strategize, and engage with audiences. But is using AI like ChatGPT in digital marketing really “cheating,” or is it simply the next evolution in our industry? In this article, I’ll share my journey with ChatGPT — from debating its role with top marketers to using it as my own creative powerhouse. Get ready to see how AI could turn you into the super marketer you never knew you could be.

Explore the transformative journey of Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI) in this comprehensive guide. Dive into the evolution from Artificial Narrow Intelligence (ANI) to AGI, understanding how AI progresses from task-specific tools to adaptable, human-like systems. Discover how agentic AI bridges this gap, revolutionising digital marketing with autonomous systems that analyse, reason, and act in real time. From streamlining workflows to optimising campaigns, AI is reshaping industries, unlocking new possibilities for innovation, and redefining how we interact with technology. Join Crom Salvatera as he explores the intersection of AI, marketing, and business, providing insights into the ethical challenges, future potential, and practical applications of advanced AI systems.

Crom Salvatera, a leading digital marketing consultant and mentor, brings the potential of Google Gemini AI to life in this comprehensive guide. With his expertise in leveraging cutting-edge technologies, Crom showcases how Gemini seamlessly integrates across Google Workspace tools, transforming workflows and redefining efficiency. This article delves into how Gemini enhances productivity for businesses and professionals, from smarter search and personalised email automation to advanced ad optimisation and data-driven insights.

By breaking down Gemini's features, benefits, and real-world applications, Crom provides actionable strategies for marketers, creators, and entrepreneurs alike. Whether it’s streamlining repetitive tasks, crafting impactful campaigns, or using AI to personalise customer interactions, Crom illustrates how Gemini empowers users to work smarter and achieve transformational results. This article is a must-read for anyone looking to stay ahead in the rapidly evolving world of AI-powered productivity.