Use Hooks In LinkedIn Ads to Increase Ad Clicks by 200%
Back in 2017, I was struggling to get people to click on my LinkedIn ads, let alone convert. I would write long, boring descriptions that lacked hooks.
No one wanted to read them, and I almost gave up thinking LinkedIn ads just didn’t work. But it was my job to make them work, so I kept going. Then, lo and behold, I learned about the importance of using hooks in LinkedIn ads.
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What is a Hook and How Does it Work in Advertising?
So, what is this mysterious ‘Hook’? 🤔 Simply put, it’s that initial spark, the irresistible opening line, or compelling image that grabs your audience’s attention and refuses to let go.
Think of it as the headline act of your ad – the one that draws the crowd. A hook can also be described as a short, attention-grabbing statement that is used to grab the reader’s attention and make them want to learn more.
It’s the difference between a successful LinkedIn ad and a failed one.
Here are a few hooks that I use to increase my LinkedIn ad clicks by 200%
✅ Questions: I started my ad copy with a question that my target audience would be interested in answering. For example, I asked “Are you tired of feeling stuck in your career?” or “Do you want to increase your sales by 30% in 30 days?”
✅ Statistics: I use statistics to show my audience the value of my offer. For example, I said “30% off Shoes, BUY NOW or you’ll pay more in seven days” or “70% of ads would convert better with good creative.”
✅ Testimonials: I included testimonials from satisfied customers to build trust and credibility with my audience.
For example, “It was a struggle getting leads, but after working with Crom Salvatera, I now have more clients than I can handle” or “XYZ helped me to land my dream job.”
✅ Shock value: I use shock value to get people’s attention, but I did it in a way that was still relevant to my target audience.
For example, “Did you know that most small Mum and Dad businesses would entrust their social media to their teenage son to manage?” or “If Social Ads Don’t Work Then You Are Leaving Money on The Table”
Here are Three Studies Where Hooks in LinkedIn Ads Worked
- A study by HubSpot found that using a relevant hook can increase click-through rates by up to 50%. In this study, HubSpot tested different types of hooks in LinkedIn Ads and found that the ads with the most relevant hooks had the highest click-through rates.
- A study by Copyblogger found that using a clear and concise hook can increase click-through rates by up to 30%. In this study, Copyblogger tested different lengths of hooks in LinkedIn Ads and found that the shortest hooks had the highest click-through rates.
- A study by Unbounce found that using a variety of hooks can increase click-through rates by up to 20%. In this study, Unbounce tested different types of hooks in LinkedIn Ads and found that the ads with a variety of hooks had the highest click-through rates.
16 Captivating Viral Hooks 🚀
Dive into these engaging, fresh viral hook ideas to give your LinkedIn content a major boost and drive your engagement through the roof!
Linkedin Hook #1: Breaking Rules
“When I dared to break the ‘golden rule’ of [domain], this was the outcome:”
Example:
“When I dared to break the ‘golden rule’ of Digital Marketing, this was the outcome:”
Linkedin Hook #2: Raw Thoughts
“Pouring out my unfiltered take on [hot topic]. Brace yourself:”
Example:
“Pouring out my unfiltered take on the latest algorithm updates. Brace yourself:”
Linkedin Hook #3: Challenging the Status Quo
“Is [popular belief] really true? I beg to differ, and here’s my argument:”
Example:
“Is traditional marketing really dead? I beg to differ, and here’s my argument:”
Linkedin Hook#4: Client Success Story
“One of my clients just hit [incredible milestone]. Wondering how? Let’s unravel the story:”
Example:
“One of my clients just hit an unprecedented 500% ROI in their digital campaign. Wondering how? Let’s unravel the story:”
Linkedin Hook #5: Future Skills
“In the next decade, [skill] will be indispensable. Here’s why I believe so:”
Example:
“In the next decade, understanding AI in marketing will be indispensable. Here’s why I believe so:”
Linkedin Hook #6: Achieving Big in Little Time
“Just achieved [amazing result] in [short period]. Curious? Here’s the scoop:”
Example:
“Just achieved a 300% increase in web traffic in just 1 month. Curious? Here’s the scoop:”
Linkedin Hook #7: Personal Triumphs
“Managed to [significant achievement] in just [time frame]? Yes, and here’s my journey:”
Example:
“Managed to master the entire digital marketing funnel in just 6 months? Yes, and here’s my journey:”
Linkedin Hook #8: Learning from the Best
“Diving deep into [subject] led me to some surprising discoveries. Check them out:”
Example:
“Diving deep into digital marketing analytics led me to some surprising discoveries. Check them out:”
Linkedin Hook #9: Eye-Opening Moments
“Only found out about [shocking fact] today. Better late than never, right? Here it is:”
Example:
“Only found out about the power of micro-influencers today. Better late than never, right? Here it is:”
Linkedin Hook #10: Unveiling Harsh Realities
“Let’s talk about the uncomfortable truth of [subject] that’s often swept under the rug:”
Example:
“Let’s talk about the uncomfortable truth of digital ad fraud that’s often swept under the rug:”
Linkedin Hook #11: Rethinking Conventions
“Time to rethink everything about [concept]. Here’s my reasoning:”
Example:
“Time to rethink everything about content marketing. Here’s my reasoning:”
Linkedin Hook #12: Rejecting Norms
“Turning my back on [widely accepted practice]? Absolutely, and here’s my rationale:”
Example:
“Turning my back on SEO shortcuts? Absolutely, and here’s my rationale:”
Linkedin Hook #13: Expertise in Crisis
“[Profession]’s handbook for navigating [challenging situation]. A must-read:”
Example:
“Digital marketers’ handbook for navigating the ever-changing algorithm landscapes. A must-read:”
Linkedin Hook #14: Heartfelt Message
“A letter from the heart to [specific group] regarding [pivotal issue]. Let’s open up:”
Example:
“A letter from the heart to small business owners regarding the importance of digital presence. Let’s open up:”
Linkedin Hook #15: Bold Declarations
“I’m set on [ambitious goal]. Watch me and see how I plan to achieve it:”
Example:
“I’m set on transforming the digital footprint of 100 businesses this year. Watch me and see how I plan to achieve it:”
Linkedin Hook #16: Industry Secrets
“Shedding light on a little-known rule in [field/industry] everyone should be aware of:”
Example:
“Shedding light on a little-known digital marketing metric everyone should be aware of:”
No matter what type of hook I use, I made sure that it was relevant to my target audience and that it was something that would make them want to learn more or even better – pull out their wallets and buy.
By following these tips, I was able to increase my LinkedIn ad clicks by 200%. If you’re struggling to get people to click on your LinkedIn ads, I encourage you to try using hooks in your ad copy. It could be the difference between a successful ad and a failed one.
PS: If you’re interested in learning more about how to use hooks in your LinkedIn ads, I offer a free consultation. Just send me a message and I’ll be happy to help.
Follow or connect with Crom Salvatera on LinkedIn.
