Meet Gen Alpha: The AI Generation and The Future of Consumer Influence
Notice how Generation Alpha aka Gen Alpha is quietly but powerfully influencing the market. Every generation reshapes the world with new customs, behaviours, and cultural shifts, leaving a lasting impact on society. Generation Alpha—the first to grow up fully immersed in technology—stands at the forefront of change. While they may seem like children now, Generation Alpha already wields significant purchasing power by influencing parental decisions.
When businesses align their strategies today with the preferences of Generation Alpha, they will be well-positioned for tomorrow’s marketplace. This tech-savvy generation isn’t just a future consumer base; Generation Alpha is shaping trends, values, and expectations right now.
Need help with digital marketing? Book your FREE 1:1 consultation today and get started.
The Influence of Generation Alpha
Parental Influence on Purchases
Children aged 12 and under from Generation Alpha influence between $130 billion and $670 billion in annual household spending. From toys to groceries, Generation Alpha plays a crucial role in guiding purchase decisions. This influence will only grow as Generation Alpha transitions into adulthood, becoming primary buyers by the 2030s.
When businesses proactively market to Generation Alpha today, they build familiarity and loyalty early. Brands that delay may be outpaced by those already connecting with Generation Alpha consumers.
How to Lock Facebook Profile And Truly Get Privacy
Key Takeaways about Generation Alpha
- Grew Up with Technology and the Internet
Generation Alpha has never known a world without smartphones, social media, or AI. Their daily experiences are interwoven with technology. - Values Trust, Transparency, and Security
Generation Alpha expects companies to be transparent and accountable when handling their data and information. - Significant Influence Over Household Decisions
Generation Alpha actively participates in choosing family products, groceries, and entertainment options. - Businesses Must Prepare Now for Future Opportunities
Understanding the preferences and behaviours of Generation Alpha will give businesses a head start in capturing this demographic’s loyalty.
Who Is Generation Alpha?
Age Range and Background
Born between 2010 and 2024, Generation Alpha is the first demographic born entirely within the 21st century. Generation Alpha consists of the children of Generation X, Millennials, and older Gen Z members.
Projected Population Growth
With an estimated 2.2 billion members by 2025, Generation Alpha represents a large, influential consumer base that will shape the future of commerce.
Generation Alpha Characteristics
Tech-Savvy and Screen Time Usage
Generation Alpha is fluent in digital environments, raised with tablets, smartphones, and laptops. Children aged 8 to 12 from Generation Alpha spend an average of 4 hours and 44 minutes on screens daily.
Increased Purchasing Power
Generation Alpha will stay in education longer, live with parents for more extended periods, and delay starting families. These trends mean Generation Alpha will enjoy higher disposable income compared to previous generations.
Example: Young girls from Generation Alpha are already choosing high-end skincare products over toys, reflecting their early exposure to adult preferences.
Impact on Household Decisions
Generation Alpha influences household decisions across categories such as groceries, clothing, toys, and dining out. Businesses that engage with Generation Alpha and their parents will cultivate long-term brand loyalty.
“If Gen Zs are called Zoomers, Then Gen Alpha will definitely be known for or even called Gen AI”. Crom Salvatera
Gen Alpha: The AI Generation
Although Gen Alpha didn’t discover AI, they are certainly the first generation to fully integrate it into every aspect of their lives. It was their Gen X and Millennial parents who explored and developed AI technologies, offering Gen Alpha the fruit of their knowledge and experience. Now, Gen Alpha is poised to take AI further, using it in ways that will redefine learning, creativity, and problem-solving.
AI-Driven Learning and Homework Solutions
Gen Alpha is set to be the generation that doesn’t just complete schoolwork traditionally but leverages AI tools to enhance their academic performance. With platforms like ChatGPT and AI-based research tools at their fingertips, Gen Alpha will use these technologies to generate answers, brainstorm ideas, and then take the next step—refining the AI-generated content in their own words. This unique approach means they won’t just depend on AI to solve problems but will develop a hybrid workflow where AI assists, and creativity refines.
The Future of Personalised Learning and AI Collaboration
Because of their early exposure to AI-powered learning tools, Gen Alpha’s educational journey is already highly personalised. AI systems track their progress and suggest materials suited to their abilities and interests, helping them learn more effectively. These children are growing up in classrooms where AI tutors and virtual assistants provide support, fostering independent learning. The expectation for real-time, adaptive feedback is becoming the norm, and Gen Alpha will carry these standards into adulthood, expecting seamless, AI-powered solutions in every facet of life.
AI as a Social and Cultural Influence
Gen Alpha’s interaction with AI extends beyond education—it influences the way they consume content, make decisions, and engage with the world. Social platforms like YouTube, TikTok, and Instagram use AI algorithms to serve personalised content, reinforcing trends, shaping opinions, and driving purchasing behaviour. This curated experience has given Gen Alpha an unparalleled ability to filter information, helping them become more discerning consumers and decision-makers.
Gen Alpha’s Social Awareness
Social and Environmental Issues
Generation Alpha cares deeply about diversity, equality, and climate change. In fact, 46% of Generation Alpha are concerned about environmental issues, while 33% focus on fair representation in media.
Marketing campaigns must reflect these values to resonate with Generation Alpha.
Example: Disney+ connects with Generation Alpha through content that promotes diversity, such as Ms. Marvel, and sustainability in shows like Welcome to Earth.
Data Awareness and Privacy
Understanding of Data Usage
Generation Alpha has been educated on digital literacy from an early age, making them highly aware of how companies use their data. Many in Generation Alpha believe companies should not share personal data with third parties, valuing transparency above all.
Brands that prioritise privacy and respect Generation Alpha’s expectations will earn their trust.
How to Lock Facebook Profile And Truly Get Privacy
How to Market to Generation Alpha
1. Commit to Your Values
Aligning your business with the values of Generation Alpha—such as mental health, diversity, and sustainability—is essential for long-term success. Generation Alpha seeks authenticity and disengages from companies that appear inauthentic.
Example: Disney+ consistently appeals to Generation Alpha by aligning content with their core values.
2. Develop Immersive Campaigns
Brands should embrace immersive technologies like augmented reality (AR) and virtual reality (VR) to engage with Generation Alpha. One in ten members of Generation Alpha owns a VR headset, and many participate in online social interactions via AR.
Example: LEGO’s AR Studio app engages Generation Alpha by providing interactive, digital versions of their classic sets.
3. Engage on Social Media
Social media platforms are essential for reaching Generation Alpha. YouTube (favourite of 43%) and TikTok (preferred by 21%) dominate this generation’s attention. Influencer marketing is also critical, as Generation Alpha responds well to authentic, relatable personalities.
Example: Influencers like MrBeast resonate with Generation Alpha because of his generosity and authenticity, which align with their values.
4. Personalise Your Marketing Efforts
Generation Alpha values personalised interactions and tailored experiences. Businesses can engage Generation Alpha with customised product recommendations and interactive features.
Example: Spotify Kids creates personalised playlists based on age, mood, and activity, meeting the expectations of Generation Alpha consumers.
5. Experiment with Gamification
Gamification keeps Generation Alpha engaged through interactive rewards and incentives. Platforms like Twitch use gamified elements, such as virtual “Bits,” to increase engagement and loyalty.
When businesses incorporate gamification ethically, Generation Alpha responds positively, forming stronger brand connections.
What I Learned from Creatorverse by Amplify and SXSW Sydney
How is Generation Alpha Different from Other Generations?
Generation Alpha differs from earlier generations because they are the first to grow up entirely immersed in advanced technology from birth. As digital natives, Gen Alpha interacts with AI-powered tools, virtual classrooms, and interactive apps as part of their everyday routine. This makes both Generation Alpha and Gen Alpha more comfortable with emerging technologies than previous generations like Millennials or Gen Z.
Additionally, Gen Alpha is growing up with a greater awareness of social issues, such as inclusivity, mental health, and climate change. Companies that align their messaging with these values will find that Gen Alpha expects brands to go beyond surface-level marketing and demonstrate genuine commitment through action. Engaging both Gen Alpha and Generation Alpha early will ensure strong brand loyalty.
How Does Technology Shape Generation Alpha’s Values?
Technology plays a defining role in shaping Generation Alpha’s mindset and values, giving them a global outlook from an early age. Members of Gen Alpha interact daily with diverse content through social media, apps, and games, leading to a deeper appreciation for inclusivity, equality, and cultural awareness. Both Generation Alpha and Gen Alpha are immersed in technology that fosters an empathetic and forward-thinking mindset.
Because technology is embedded in their education and entertainment, Gen Alpha has a natural affinity for AI tools, virtual reality, and seamless digital interactions. Brands that innovate with these technologies will capture the attention of Gen Alpha and Generation Alpha by providing personalised and interactive experiences that meet their high expectations.
What Role Do Influencers Play for Gen Alpha?
Influencers are essential to how both Generation Alpha and Gen Alpha discover new products and trends. With Gen Alpha spending significant time on platforms like YouTube and TikTok, influencers become key drivers of purchasing decisions by showcasing products in relatable and entertaining ways.
Gen Alpha and Generation Alpha favour authentic content over polished advertisements, gravitating toward influencers who align with their values and interests. Brands that collaborate with trusted influencers will build credibility among both Gen Alpha and Generation Alpha, driving long-term engagement with this evolving consumer base.
Gen Alpha Slang
50 Australian Gen Alpha slang words and phrases along with their meanings. Some are uniquely Australian, while others are global but widely used by Aussie Gen Alpha.
- Aesthetic – A style or vibe; usually refers to visuals or a theme (e.g., “That beach aesthetic is so cool”).
- Bet – Means “yes” or “I agree.” Often used to show enthusiasm (e.g., “Bet! Let’s do it”).
- Bussin’ – Something really good or tasty, especially food (e.g., “This burger is bussin’”).
- Cap/No Cap – “Cap” means a lie, while “no cap” means truth (e.g., “That story is cap” or “I’m serious, no cap”).
- Cheugy – Something outdated or trying too hard, often used for trends that are no longer cool.
- Cringe – Embarrassing or awkward (e.g., “That video is so cringe”).
- Drip – Refers to stylish or cool clothing (e.g., “Check out my new drip”).
- Fam – Short for “family,” used to refer to close friends.
- Finesse – To do something in a smooth or skillful way, often by bending the rules (e.g., “He finessed his way into the concert”).
- Flex – Showing off (e.g., “He’s flexing his new shoes”).
- Ghosting – Suddenly ignoring someone, especially in messages or online.
- Glow-up – A transformation for the better, especially appearance (e.g., “She had a major glow-up”).
- GOAT – Greatest Of All Time (e.g., “She’s the GOAT at netball”).
- Hyped – Excited or really looking forward to something (e.g., “I’m so hyped for the weekend”).
- IYKYK – “If You Know, You Know.” Refers to an inside joke or shared experience.
- Karen – A term for an entitled, often middle-aged woman who is difficult or demanding.
- Lit – Something fun, exciting, or energetic (e.g., “This party is lit”).
- Lowkey/Highkey – Lowkey means subtly or secretly, while highkey means openly or obviously (e.g., “I lowkey love that song”).
- Mood – Used to agree or relate to something (e.g., “Sleeping in? Big mood”).
- Noob – A beginner or someone inexperienced, especially in gaming.
- OG – Original or the first of its kind (e.g., “He’s the OG of the group”).
- Periodt – Used to emphasize a statement, often to end a discussion (e.g., “We’re done talking, periodt”).
- Pressed – Upset or annoyed (e.g., “Why are you so pressed?”).
- Receipts – Proof or evidence, often in the form of screenshots (e.g., “Show me the receipts”).
- Salty – Feeling bitter or annoyed (e.g., “She’s salty because she lost”).
- Savage – Acting bold, fierce, or bluntly honest (e.g., “That comeback was savage”).
- Ship – To support or root for a relationship (e.g., “I totally ship them together”).
- Simp – Someone who is overly attentive or submissive to someone they’re interested in.
- Slaps – Something that’s really good, especially music (e.g., “That new song slaps”).
- Slay – Doing something exceptionally well or confidently (e.g., “She slayed that performance”).
- Snatched – Looks great, particularly referring to someone’s appearance (e.g., “Her outfit is snatched”).
- Stan – To be an enthusiastic fan of something or someone (e.g., “I stan her music”).
- Sus – Suspicious or shady (e.g., “That story sounds sus”).
- Tea – Gossip or juicy information (e.g., “Spill the tea”).
- Thirsty – Trying too hard for attention or validation (e.g., “He’s posting so much, he’s thirsty”).
- Thicc – Used to describe someone who is curvy in a positive way.
- Vibe – The overall mood or energy of a place or person (e.g., “This beach has good vibes”).
- Woke – Being socially aware or conscious about issues (e.g., “She’s so woke about climate change”).
- Yeet – To throw something with force, or as an expression of excitement.
- AFK – “Away From Keyboard.” Used in gaming or online to show you’re not available.
- Suss – Short for suspicious; questioning something (e.g., “That deal seems suss”).
- Shook – Shocked or surprised (e.g., “I’m shook by that news”).
- Extra – Being overly dramatic or trying too hard (e.g., “She’s so extra about everything”).
- Tbh – Short for “to be honest,” used to add honesty to a statement.
- Clout – Fame or popularity, especially on social media (e.g., “He’s just doing it for clout”).
- FOMO – Fear Of Missing Out, the feeling of wanting to be part of everything.
- Rona – Short for coronavirus, often used humorously (e.g., “I can’t go out, thanks to Rona”).
- Bounce – To leave or exit a place (e.g., “Let’s bounce”).
- Dead – Finding something so funny it feels like it “killed” you (e.g., “That joke was hilarious, I’m dead”).
- W – Means a “win” or success; opposite of “L” for loss (e.g., “That’s a big W for us”).
What is the Gen Alpha age range?
Generation Alpha, also known as Gen Alpha, refers to the demographic cohort born between 2010 and 2024. This generation follows Generation Z and is the first to be entirely born within the 21st century. Because of their birth timeline, members of Gen Alpha are growing up with advanced technologies, such as smartphones, artificial intelligence (AI), and virtual reality (VR), integrated into their daily lives.
The youngest members of Gen Alpha are still being born, while the oldest are in their early teens. These formative years are shaping their preferences, behaviours, and consumption patterns. As a result, Gen Alpha will grow into adulthood with expectations deeply influenced by hyper-connectivity, fast access to information, and personalised digital experiences.
Is 2011 Gen Z or Alpha?
A child born in 2011 falls into the Generation Alpha category. Although there may be overlap between Gen Z and Gen Alpha in terms of technology use, 2011 is part of the newer cohort, which includes children born from 2010 to 2024. These children are currently navigating their primary school years and will enter adolescence as the decade progresses.
What distinguishes someone born in 2011 as Gen Alpha is the environment they are growing up in—a world where technology like tablets and social media platforms were already established. Gen Alpha differs from Gen Z in that they have never known life without smartphones, video streaming, or AI-enhanced tools like voice assistants.
Is Gen Z and Gen Alpha the same?
While Generation Z (born 1997–2009) and Generation Alpha (born 2010–2024) share some similarities, they are distinct in several ways. Gen Z is known as the first cohort to grow up with social media platforms and the internet, but they experienced the transition from older technologies (like desktops) to mobile-first ecosystems. In contrast, Gen Alpha has never experienced a world without smartphones, instant streaming, or advanced AI tools.
Another major difference lies in their social and cultural environments. Gen Z grew up during the rise of social movements such as climate activism and gender equality, but Gen Alpha is experiencing a world where these values are becoming more mainstream. As Gen Alpha matures, they are likely to have even more refined expectations for brands and institutions to align with sustainability, inclusivity, and technological integration.
What is Generation Alpha known for?
Generation Alpha is best known for being the most tech-savvy generation to date. From a young age, they are exposed to devices like tablets, smartphones, and voice assistants, making technology a natural part of their everyday lives. Many members of Gen Alpha start interacting with screens as toddlers, playing with apps and games that are designed to be interactive and educational.
Beyond their technological prowess, Gen Alpha is also recognised for their awareness of social issues. This generation is highly engaged with themes such as diversity, environmental sustainability, and mental well-being. They expect brands to align with these values, and they tend to favour companies that demonstrate authenticity and social responsibility in their campaigns.
Like what you’re reading? Follow or connect with Crom Salvatera on LinkedIn to get more digital insights.
Once you start implementing these strategies, you’ll see steady improvements in your brand’s connection with Generation Alpha. As they grow into primary consumers, their influence will reshape the marketplace. Aligning with Generation Alpha’s values today will position your business for long-term success.
Now is the time to prepare for the future. Businesses that understand Generation Alpha’s expectations and behaviours will have a significant advantage in tomorrow’s market.
About the Author
Crom Salvatera is a digital marketing and mindset mentor, helping businesses unlock their full potential through innovative strategies and transformational growth. With expertise in SEO, personal development, and consumer psychology, Crom empowers companies to connect meaningfully with Generation Alpha.
