What is a Social Media Agency?
What social media agency does? A social media marketing agency helps businesses use social media to achieve their marketing goals. They can help with a variety of tasks:
- Creating and managing social media profiles
- Developing social media marketing strategies
- Creating and scheduling social media content
- Running social media ads
- Measuring the results of social media campaigns
Social media marketing agencies can be a valuable asset for businesses that want to get the most out of their social media presence. They have the expertise and experience to help businesses create effective social media campaigns that reach their target audience and achieve their desired result.
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What’s the difference between a social media agency and social media consultant?
A social media agency and a social media consultant are both professionals who help businesses with their social media marketing. However, there are some key differences between the two.
A social media agency is a business that provides a full range of social media services, including strategy development, content creation, social media management, and reporting. They typically have a team of social media professionals who can help businesses of all sizes achieve their social media goals.
A social media consultant, on the other hand, is a single individual who typically provides more specialised services, such as strategy development or content creation. They may not have the same level of experience as a social media agency, but they can often offer more personalised services.
Here is a table that summarises the key differences between social media agencies and social media consultants:
| Characteristic | Social Media Agency | Social Media Consultant |
| Services offered | Full range of social media services | More specialised services, such as strategy development or content creation |
| Experience | Typically have a team of social media professionals. Depending on your retainer, the more you pay the more senior social media manager you’ll get. | May not have the same level of experience as some social media agencies. Unless like yours truly, I started in an agency and have been working with digital agencies since 2012 years. In Sydney and perhaps Australia I’m one of the most experienced social media veterans. Remember, Social Media only took off in Australia in 2007 organically and only in 2011 commercially. |
| Service | Typically offer more standardised services | Can often offer more personalised service |
| Cost | Typically more expensive | Typically less expensive |
Which type of professional is right for you depends on your specific needs and budget. If you need a full range of social media services and have a large budget, then a social media agency is a good option. If you need more specialised services or have a smaller budget, then a social media consultant may be a better choice.
Here are some additional factors to consider when choosing between a social media agency and a social media consultant:
Your budget: Social media agencies are typically more expensive than social media consultants.
Your needs: If you need a full range of social media services, then a social media agency is a good option. If you need more specialised services, then a social media consultant may be a better choice.
Your timeline: Social media agencies can typically get you up and running more quickly than social media consultants.
Your level of involvement: If you want to be heavily involved in your social media marketing, then a social media consultant may be a better choice. If you want to hand over the reins to a team of experts, then a social media agency is a good option.
Ultimately, the best way to choose between a social media agency and a social media consultant is to meet with both types of professionals and see which one you feel more comfortable with.
Social Media Services
Creating and Managing Social Media Profiles
In Social Media, this type of service is known as community management.
Social media consultants (community managers) create and manage social media profiles by following these steps:
Research the client’s target audience: The consultant will first research the client’s target audience to understand their demographics, interests, and online behaviour. This information will help the consultant create social media profiles that are relevant to the target audience.
Choose the right social media platforms: Not all social media platforms are created equal. Some platforms are better suited for certain businesses than others. For example, a B2B business might be better off focusing on LinkedIn, while a B2C business might be better off focusing on Instagram.
Create the profiles: Once the consultant has chosen the right social media platforms, they will create the profiles for the client. This includes creating a profile name, bio, and cover photo.
Optimise the profiles: The consultant will then optimise the profiles for search engines. This includes adding relevant keywords to the profile names, bios, and cover photos.
Start posting content: Once the profiles are created and optimised, the consultant will start posting content. This content should be relevant to the target audience and should be designed to engage them.
Engage with the audience: The consultant will also engage with the audience on social media. This includes responding to comments, answering questions, and running contests.
Track the results: The consultant will track the results of the social media profiles. This includes tracking the number of followers, the number of likes, and the number of shares.
Developing Social Media Marketing Strategies
9 Steps to a Winning Social Media Strategy
- Define your goals and objectives. What do you want to achieve with your social media strategy?
- Understand your audience. Who are you trying to reach? What are their interests and needs?
- Research your competition. What are they doing well on social media? What can you learn from them?
- Audit your current social media presence. What’s working? What’s not?
- Set up accounts and optimise your profiles. Make sure your profiles are complete and up-to-date.
- Find inspiration. What kind of content resonates with your audience?
- Create a social media content calendar. Plan your content in advance to stay on track.
- Create compelling content. Your content should be informative, engaging, and visually appealing.
- Track your performance and make adjustments. Monitor your results and make changes as needed.
Creating and Scheduling Social Media Content
Do I really need a social media content calendar?
Yes, you need a social media content calendar to:
- Plan posts in advance
- Brainstorm social posts
- Balance evergreen and timely content
- Note important upcoming dates
- Stay up to date on the latest hashtags
- Schedule and coordinate influencer posts
- Collect any relevant visual assets
- Report on social media metrics
Running Social Media Ads
How to Run Successful Facebook Ads
Set your goals and objectives. What do you want to achieve with your Facebook ads? Do you want to increase website traffic, generate leads, or drive sales?
Target your audience. Who are you trying to reach with your ads? What are their interests and demographics?
Create compelling ads. Your ads should be visually appealing, informative, and relevant to your target audience.
Set a budget. How much are you willing to spend on your Facebook ads?
Track your results. Monitor your ad performance and make adjustments as needed. Optimise, Rinse, Repeat.
Here are some additional tips for running successful Facebook ads:
Use relevant keywords. When you’re creating your ad, use relevant keywords that your target audience is likely to search for.
Use eye-catching images. Your ad images should be high-quality and visually appealing.
Write clear and concise ad copy. Your ad copy should be clear and concise, and it should tell your target audience what you’re offering.
Use a call to action. Tell your target audience what you want them to do, such as “Visit our website” or “Sign up for our newsletter.”
Test different ad variations. Test different ad variations to see what works best for your target audience.
Measuring the Results of Social Media Campaigns
The success of a social media campaign can be measured by tracking engagement, follower growth, awareness and reach, leads, conversions, and website traffic.
The specific metrics that are most important will vary depending on the objectives of the campaign. For example, if the goal of the campaign is to increase brand awareness, then metrics such as awareness and reach would be more important than metrics such as leads and conversions.
Here is a brief explanation of each metric:
Engagement: This metric measures how people are interacting with your content, such as liking, commenting, and sharing.
Follower growth: This metric measures how many new followers you are gaining on social media.
Awareness and reach: These metrics measure how many people are seeing your content and how many people are aware of your brand.
Leads: This metric measures how many people are providing you with their contact information, such as their email address or phone number.
Conversions: This metric measures how many people are taking the desired action, such as making a purchase or signing up for a newsletter.
Website traffic: This metric measures how many people are visiting your website from social media.
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