Aussie Fashion House Grows

A leading Australian fashion retailer was referred to Crom Salvatera by a partner agency to grow their social media presence and improve the results of their paid advertising efforts. The brand was struggling to engage with its target audience and faced stagnating growth in terms of followers and interactions.

Social Media Solutions

Crom Salvatera worked closely with the client to develop a comprehensive social media strategy and paid advertising plan tailored to their specific needs.

The Approach Focused on the Following Key Aspects

Content Strategy

A content calendar was designed with a perfect mix of promotional, educational, and entertaining posts that resonated with the target audience. This included eye-catching visuals, compelling copy, and consistent branding across all platforms.

Platform Optimisation

An analysis of the client’s existing social media presence led to recommendations on the best platforms to focus on based on their target audience, industry trends, and business goals.

Paid Social Advertising

Crom Salvatera developed and executed targeted paid advertising campaigns on platforms like Facebook and Instagram to reach a wider audience and drive sales. Ad creative, targeting, and budget allocation were optimised to maximise ROI.

Performance Tracking & Analysis

The performance of the campaigns was closely monitored, and key metrics were analysed to continuously optimise the strategy and deliver the best results.

The Results

Within six months of implementing the tailored social media strategy and paid advertising plan, the client experienced impressive results, including:

✅ 60% increase in followers across Facebook and Instagram

✅ 70% increase in engagement rates, including likes, comments, and shares

✅ 27% increase in website traffic from social media referrals

✅ 28% increase in sales directly attributed to social media marketing and paid advertising

✅ An average Return on Ad Spend (ROAS) ranging between 5:1 to 28:1