Need to Boost Demand From Your Customer Base?

Demand generation is a comprehensive marketing approach that begins with understanding consumer needs and behaviour.

Unlike lead generation, which targets individuals ready to purchase, ready to buy (RTB), demand generation focuses on individuals who aren’t aware they need your products or services. This approach requires understanding customer psychology and the buyer’s journey. Demand generation is perfect for FB Ads and LI Ads which have a strong ‘discovery’ factor in comparison to Search (PPC or SEO).

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The 2 Goals of Demand Generation

  • Capture the 5% of existing demand. This is where lead generation is still useful because it reaches out to consumers who are already close to making a purchase. I can help you excel here.
  • Create awareness among the other 95% of consumers. This is where demand generation comes in. You need to reach out to these consumers and let them know that your solution exists and can help them solve their problems

A successful demand-generation strategy comprises cold messaging, building authority, content marketing, and paid media.

For small businesses, personalised messaging is effective but limited, so building online authority and creating searchable evergreen content is crucial. While paid media can be expensive (if not done well), it can also rapidly scale your reach once you’ve established your processes.

How Demand Generation Works

  • 60% of consumers are problem-unaware. They don’t know that your product or service could help them.
  • 30% of consumers are problem-aware but solution-unaware. They know they have a problem, but they don’t know your solution exists.
  • 5% of consumers are ready for action. They understand the problem, they’ve heard of your solution, and they’re ready to hear a sales pitch.

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Here are Some Tactics That You Can Use

  • Content marketing: Create high-quality content that educates and informs your target audience about your product or service.
  • Nurtured lead campaigns: Send targeted emails and other communications to keep your leads engaged and moving down the sales funnel.
  • Events: Attend or host industry events to connect with potential customers and partners.
  • Social media marketing: Use social media to connect with your target audience and build relationships. I can help you excel here.

Here Are Some Facebook Tactics

  • Facebook lead ads allow people to submit their contact information directly from your ad. This is a great way to generate leads without having to send people to a landing page.
  • Facebook Messenger ads allow you to send messages directly to people’s inboxes. This is a great way to build relationships with potential customers and drive them to your website or landing page.
  • Facebook contests and giveaways can generate excitement and engagement around your brand. You can use these contests to promote your product or service, collect leads, or simply build your brand awareness.
  • Facebook video ads can tell your brand story and engage with your audience. You can use video ads to promote your product or service, to educate your audience, or to simply entertain them.
  • Facebook carousel ads allow you to display multiple images or videos in a single ad. This is a great way to showcase your products or services, to tell a story, or simply provide more information to your audience.

By using these tactics, you can reach out to 95% of consumers who are currently unaware of your product or service and create awareness for your brand. This will help you capture more leads and ultimately generate more sales.

Here are Some Interesting Data

  • 72% of B2B buyers say that content is the most important factor in their decision-making process.
  • 80% of B2B buyers are more likely to do business with a company that provides relevant content.
  • Leads that are nurtured are 70% more likely to close than leads that are not nurtured.

Demand generation is a critical part of any successful marketing strategy. Let me ask you this question if you don’t generate demand for your business, who will?

Follow or connect with Crom Salvatera on LinkedIn.